The Resource Marketing plans : how to prepare them, how to use them, Malcolm McDonald, (electronic book)
Marketing plans : how to prepare them, how to use them, Malcolm McDonald, (electronic book)
Resource Information
The item Marketing plans : how to prepare them, how to use them, Malcolm McDonald, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing plans : how to prepare them, how to use them, Malcolm McDonald, (electronic book) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provide
- Language
- eng
- Edition
- 6th ed.
- Extent
- xvii, 675 p.
- Note
- Previous ed.: Oxford: Butterworth-Heinemann, 2002
- Isbn
- 9780080489353
- Label
- Marketing plans : how to prepare them, how to use them
- Title
- Marketing plans
- Title remainder
- how to prepare them, how to use them
- Statement of responsibility
- Malcolm McDonald
- Language
- eng
- Summary
- Marketing Plans is simply the definitive guide to making plans that work. Adopting a 'this is how you do it approach' McDonald takes you through the painstaking process of marketing planning, while also providing a detailed means of implementing all the concepts introduced. The differences between processes, methods, strategic and tactical planning is made clear and the latest thinking in marketing incorporated. This is an essential title for all serious professional marketers and students of marketing, both undergraduates and those on professional courses for CIM and CAM. Above all it provide
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- McDonald, Malcolm
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/subjectName
-
- Marketing
- Marketing
- Target audience
- adult
- Label
- Marketing plans : how to prepare them, how to use them, Malcolm McDonald, (electronic book)
- Note
- Previous ed.: Oxford: Butterworth-Heinemann, 2002
- Bibliography note
- Includes index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- DAW16809970
- Edition
- 6th ed.
- Extent
- xvii, 675 p.
- Form of item
- electronic
- Isbn
- 9780080489353
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- ill. (some col.)
- Specific material designation
- remote
- Type of computer file
- Label
- Marketing plans : how to prepare them, how to use them, Malcolm McDonald, (electronic book)
- Note
- Previous ed.: Oxford: Butterworth-Heinemann, 2002
- Bibliography note
- Includes index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- DAW16809970
- Edition
- 6th ed.
- Extent
- xvii, 675 p.
- Form of item
- electronic
- Isbn
- 9780080489353
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- ill. (some col.)
- Specific material designation
- remote
- Type of computer file
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-plans--how-to-prepare-them-how-to-use/JpxzF4PkoJ4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-plans--how-to-prepare-them-how-to-use/JpxzF4PkoJ4/">Marketing plans : how to prepare them, how to use them, Malcolm McDonald, (electronic book)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
