The Resource Marketing plans : how to prepare them, how to use them, Malcolm McDonald
Marketing plans : how to prepare them, how to use them, Malcolm McDonald
Resource Information
The item Marketing plans : how to prepare them, how to use them, Malcolm McDonald represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing plans : how to prepare them, how to use them, Malcolm McDonald represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Edition
- 4th ed.
- Extent
- xviii, 578 p.
- Note
- "Published in association with the Chartered Institute of Marketing."
- Contents
-
- 1. Understanding the marketing process -- 2. The marketing planning process : the main steps -- 3. The marketing planning process : removing the myths -- 4. Completing the marketing audit : the customer and market audit -- 5. Completing the marketing audit : the product audit -- 6. Setting marketing objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The communication plan : the sales plan -- 9. The pricing plan -- 10. The distribution plan and customer service plan
- 11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing planning -- 13. A step-by-step marketing planning system
- Isbn
- 9780750641166
- Label
- Marketing plans : how to prepare them, how to use them
- Title
- Marketing plans
- Title remainder
- how to prepare them, how to use them
- Statement of responsibility
- Malcolm McDonald
- Language
- eng
- Cataloging source
- DLC
- http://library.link/vocab/creatorName
- McDonald, Malcolm
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorName
- Institute of Marketing
- Series statement
- The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
- http://library.link/vocab/subjectName
-
- Marketing
- Marketing
- Label
- Marketing plans : how to prepare them, how to use them, Malcolm McDonald
- Note
- "Published in association with the Chartered Institute of Marketing."
- Bibliography note
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- 1. Understanding the marketing process -- 2. The marketing planning process : the main steps -- 3. The marketing planning process : removing the myths -- 4. Completing the marketing audit : the customer and market audit -- 5. Completing the marketing audit : the product audit -- 6. Setting marketing objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The communication plan : the sales plan -- 9. The pricing plan -- 10. The distribution plan and customer service plan
- 11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing planning -- 13. A step-by-step marketing planning system
- Control code
- 160750641169
- Dimensions
- 25 cm.
- Edition
- 4th ed.
- Extent
- xviii, 578 p.
- Isbn
- 9780750641166
- Lccn
- lc00265135
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
- Label
- Marketing plans : how to prepare them, how to use them, Malcolm McDonald
- Note
- "Published in association with the Chartered Institute of Marketing."
- Bibliography note
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- 1. Understanding the marketing process -- 2. The marketing planning process : the main steps -- 3. The marketing planning process : removing the myths -- 4. Completing the marketing audit : the customer and market audit -- 5. Completing the marketing audit : the product audit -- 6. Setting marketing objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The communication plan : the sales plan -- 9. The pricing plan -- 10. The distribution plan and customer service plan
- 11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing planning -- 13. A step-by-step marketing planning system
- Control code
- 160750641169
- Dimensions
- 25 cm.
- Edition
- 4th ed.
- Extent
- xviii, 578 p.
- Isbn
- 9780750641166
- Lccn
- lc00265135
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-plans--how-to-prepare-them-how-to-use/OIN9SKbZvwk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-plans--how-to-prepare-them-how-to-use/OIN9SKbZvwk/">Marketing plans : how to prepare them, how to use them, Malcolm McDonald</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-plans--how-to-prepare-them-how-to-use/OIN9SKbZvwk/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-plans--how-to-prepare-them-how-to-use/OIN9SKbZvwk/">Marketing plans : how to prepare them, how to use them, Malcolm McDonald</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
