Coverart for item
The Resource Marketing plans : how to prepare them, how to use them, Malcolm McDonald

Marketing plans : how to prepare them, how to use them, Malcolm McDonald

Label
Marketing plans : how to prepare them, how to use them
Title
Marketing plans
Title remainder
how to prepare them, how to use them
Statement of responsibility
Malcolm McDonald
Creator
Contributor
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorName
McDonald, Malcolm
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Institute of Marketing
Series statement
The Chartered Institute of Marketing/Butterworth-Heinemann marketing series
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Marketing plans : how to prepare them, how to use them, Malcolm McDonald
Instantiates
Publication
Note
"Published in association with the Chartered Institute of Marketing."
Bibliography note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 1. Understanding the marketing process -- 2. The marketing planning process : the main steps -- 3. The marketing planning process : removing the myths -- 4. Completing the marketing audit : the customer and market audit -- 5. Completing the marketing audit : the product audit -- 6. Setting marketing objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The communication plan : the sales plan -- 9. The pricing plan -- 10. The distribution plan and customer service plan
  • 11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing planning -- 13. A step-by-step marketing planning system
Control code
160750641169
Dimensions
25 cm.
Edition
4th ed.
Extent
xviii, 578 p.
Isbn
9780750641166
Lccn
lc00265135
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
Marketing plans : how to prepare them, how to use them, Malcolm McDonald
Publication
Note
"Published in association with the Chartered Institute of Marketing."
Bibliography note
Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • 1. Understanding the marketing process -- 2. The marketing planning process : the main steps -- 3. The marketing planning process : removing the myths -- 4. Completing the marketing audit : the customer and market audit -- 5. Completing the marketing audit : the product audit -- 6. Setting marketing objectives and strategies -- 7. The communication plan : the advertising and sales promotion plans -- 8. The communication plan : the sales plan -- 9. The pricing plan -- 10. The distribution plan and customer service plan
  • 11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing planning -- 13. A step-by-step marketing planning system
Control code
160750641169
Dimensions
25 cm.
Edition
4th ed.
Extent
xviii, 578 p.
Isbn
9780750641166
Lccn
lc00265135
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

    • Harold Cohen LibraryBorrow it
      Ashton Street, Liverpool, L69 3DA, GB
      53.418074 -2.967913
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