Coverart for item
The Resource Marketing plans : how to prepare them, how to use them, Malcolm H.B. McDonald

Marketing plans : how to prepare them, how to use them, Malcolm H.B. McDonald

Label
Marketing plans : how to prepare them, how to use them
Title
Marketing plans
Title remainder
how to prepare them, how to use them
Statement of responsibility
Malcolm H.B. McDonald
Creator
Contributor
Subject
Language
eng
Member of
http://library.link/vocab/creatorName
McDonald, Malcolm
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Institute of Marketing
  • CAM Foundation
Series statement
The marketing series. Professional development
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Marketing plans : how to prepare them, how to use them, Malcolm H.B. McDonald
Instantiates
Publication
Note
  • "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
  • Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Understanding the marketing process -- 2. The marketing planning process: 1 The main steps -- 3. The marketing planning process: 2 Removing the myths -- 4. Completing the marketing audit: 1 The customer and market audit -- 5. Completing the marketing audit: 2 The product audit -- 6. Setting marketing objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The communication plan: 2 The sales plan -- 9. The pricing plan -- 10. The distribution plan -- 11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing planning -- 13. A step-by-step marketing planning system
Control code
DCLC95168950-B
Dimensions
25 cm.
Edition
3rd ed.
Extent
xiii, 485 p.
Isbn
9780750622134
Lccn
95168950
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
Marketing plans : how to prepare them, how to use them, Malcolm H.B. McDonald
Publication
Note
  • "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
  • Includes index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Understanding the marketing process -- 2. The marketing planning process: 1 The main steps -- 3. The marketing planning process: 2 Removing the myths -- 4. Completing the marketing audit: 1 The customer and market audit -- 5. Completing the marketing audit: 2 The product audit -- 6. Setting marketing objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The communication plan: 2 The sales plan -- 9. The pricing plan -- 10. The distribution plan -- 11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing planning -- 13. A step-by-step marketing planning system
Control code
DCLC95168950-B
Dimensions
25 cm.
Edition
3rd ed.
Extent
xiii, 485 p.
Isbn
9780750622134
Lccn
95168950
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

    • Brunswick Library StoreBorrow it
      Liverpool, GB
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