The Resource Marketing plans : how to prepare them, how to use them, Malcolm H.B. McDonald
Marketing plans : how to prepare them, how to use them, Malcolm H.B. McDonald
Resource Information
The item Marketing plans : how to prepare them, how to use them, Malcolm H.B. McDonald represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Marketing plans : how to prepare them, how to use them, Malcolm H.B. McDonald represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Edition
- 3rd ed.
- Extent
- xiii, 485 p.
- Note
-
- "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
- Includes index
- Contents
-
- 1. Understanding the marketing process
- 2. The marketing planning process: 1 The main steps
- 3. The marketing planning process: 2 Removing the myths
- 4. Completing the marketing audit: 1 The customer and market audit
- 5. Completing the marketing audit: 2 The product audit
- 6. Setting marketing objectives and strategies
- 7. The communication plan: 1 The advertising and sales promotion plans
- 8. The communication plan: 2 The sales plan
- 9. The pricing plan
- 10. The distribution plan
- 11. Marketing information, forecasting and organizing for marketing planning
- 12. Implementation issues in marketing planning
- 13. A step-by-step marketing planning system
- Isbn
- 9780750622134
- Label
- Marketing plans : how to prepare them, how to use them
- Title
- Marketing plans
- Title remainder
- how to prepare them, how to use them
- Statement of responsibility
- Malcolm H.B. McDonald
- Language
- eng
- http://library.link/vocab/creatorName
- McDonald, Malcolm
- Illustrations
- illustrations
- Index
- index present
- Literary form
- non fiction
- http://library.link/vocab/relatedWorkOrContributorName
-
- Institute of Marketing
- CAM Foundation
- Series statement
- The marketing series. Professional development
- http://library.link/vocab/subjectName
-
- Marketing
- Marketing
- Label
- Marketing plans : how to prepare them, how to use them, Malcolm H.B. McDonald
- Note
-
- "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Understanding the marketing process -- 2. The marketing planning process: 1 The main steps -- 3. The marketing planning process: 2 Removing the myths -- 4. Completing the marketing audit: 1 The customer and market audit -- 5. Completing the marketing audit: 2 The product audit -- 6. Setting marketing objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The communication plan: 2 The sales plan -- 9. The pricing plan -- 10. The distribution plan -- 11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing planning -- 13. A step-by-step marketing planning system
- Control code
- DCLC95168950-B
- Dimensions
- 25 cm.
- Edition
- 3rd ed.
- Extent
- xiii, 485 p.
- Isbn
- 9780750622134
- Lccn
- 95168950
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
- Label
- Marketing plans : how to prepare them, how to use them, Malcolm H.B. McDonald
- Note
-
- "Published on behalf of the Chartered Institute of Marketing and the CAM Foundation."
- Includes index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
- 1. Understanding the marketing process -- 2. The marketing planning process: 1 The main steps -- 3. The marketing planning process: 2 Removing the myths -- 4. Completing the marketing audit: 1 The customer and market audit -- 5. Completing the marketing audit: 2 The product audit -- 6. Setting marketing objectives and strategies -- 7. The communication plan: 1 The advertising and sales promotion plans -- 8. The communication plan: 2 The sales plan -- 9. The pricing plan -- 10. The distribution plan -- 11. Marketing information, forecasting and organizing for marketing planning -- 12. Implementation issues in marketing planning -- 13. A step-by-step marketing planning system
- Control code
- DCLC95168950-B
- Dimensions
- 25 cm.
- Edition
- 3rd ed.
- Extent
- xiii, 485 p.
- Isbn
- 9780750622134
- Lccn
- 95168950
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill.
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Marketing-plans--how-to-prepare-them-how-to-use/ioJz69bd0ZM/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Marketing-plans--how-to-prepare-them-how-to-use/ioJz69bd0ZM/">Marketing plans : how to prepare them, how to use them, Malcolm H.B. McDonald</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
