Coverart for item
The Resource Marketing plans : how to prepare them, how to profit from them, Malcolm McDonald, Hugh Wilson

Marketing plans : how to prepare them, how to profit from them, Malcolm McDonald, Hugh Wilson

Label
Marketing plans : how to prepare them, how to profit from them
Title
Marketing plans
Title remainder
how to prepare them, how to profit from them
Statement of responsibility
Malcolm McDonald, Hugh Wilson
Creator
Contributor
Author
Subject
Language
eng
Cataloging source
MiAaPQ
http://library.link/vocab/creatorName
McDonald, Malcolm
Dewey number
658.8/02
Illustrations
illustrations
Index
index present
LC call number
HF5415.13
LC item number
.M255 2016
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Wilson, Hugh
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Marketing plans : how to prepare them, how to profit from them, Malcolm McDonald, Hugh Wilson
Instantiates
Publication
Note
Revised edition of the authors' Marketing plans, 2011
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index
Control code
EBC4698001
Dimensions
unknown
Edition
Eighth edition.
Extent
1 online resource (643 pages)
Form of item
online
Isbn
9781119217176
Media category
computer
Media MARC source
rdamedia
Other physical details
color illustrations
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC4698001
  • (Au-PeEL)EBL4698001
  • (CaPaEBR)ebr11271931
  • (CaONFJC)MIL957772
  • (OCoLC)959617994
Label
Marketing plans : how to prepare them, how to profit from them, Malcolm McDonald, Hugh Wilson
Publication
Note
Revised edition of the authors' Marketing plans, 2011
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type MARC source
rdacontent
Contents
Preface and acknowledgements -- How to use this book to achieve the best results -- Learning features -- Tutor's guide -- An important note to the reader from the authors -- The marketing planning process and the output -- Understanding the marketing process -- The marketing planning process : the main steps -- The customer and market audit part 1: Understanding markets and market segmentation -- The customer and market audit part 2 : Understanding customer needs and developing value propositions -- The customer and market audit part 3: The product audit -- Setting marketing objectives and strategies -- The major elements of marketing -- The integrated marketing communications plan -- The sales and key account plan -- The multichannel plan : the route to market -- The customer relationship management plan -- The pricing plan -- Marketing plans measurement and implementation -- Implementation issues in marketing planning -- Measuring the effectiveness of marketing planning -- A step-by-step marketing planning system -- Conclusion: guidelines from the authors on world class marketing -- Index
Control code
EBC4698001
Dimensions
unknown
Edition
Eighth edition.
Extent
1 online resource (643 pages)
Form of item
online
Isbn
9781119217176
Media category
computer
Media MARC source
rdamedia
Other physical details
color illustrations
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote
System control number
  • (MiAaPQ)EBC4698001
  • (Au-PeEL)EBL4698001
  • (CaPaEBR)ebr11271931
  • (CaONFJC)MIL957772
  • (OCoLC)959617994

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