The Resource Marketing plans for service businesses : a complete guide, Malcolm McDonald and Adrian Payne, (electronic book)

Marketing plans for service businesses : a complete guide, Malcolm McDonald and Adrian Payne, (electronic book)

Label
Marketing plans for service businesses : a complete guide
Title
Marketing plans for service businesses
Title remainder
a complete guide
Statement of responsibility
Malcolm McDonald and Adrian Payne
Creator
Contributor
Subject
Language
eng
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
McDonald, Malcolm
Illustrations
illustrations
Index
index present
LC call number
HD9980.5
LC item number
.M37 2006eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Payne, Adrian
  • McDonald, Malcolm
http://library.link/vocab/subjectName
  • Service industries
  • Marketing
Label
Marketing plans for service businesses : a complete guide, Malcolm McDonald and Adrian Payne, (electronic book)
Instantiates
Publication
Note
Previous ed.: published as Marketing planning for services. 1996
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10562085
Dimensions
unknown
Edition
2nd ed.
Extent
xiv, 401 p.
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Marketing plans for service businesses : a complete guide, Malcolm McDonald and Adrian Payne, (electronic book)
Publication
Note
Previous ed.: published as Marketing planning for services. 1996
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
ebr10562085
Dimensions
unknown
Edition
2nd ed.
Extent
xiv, 401 p.
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote

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