Coverart for item
The Resource Marketing strategy : text and cases, O.C. Ferrell, Michael D. Hartline

Marketing strategy : text and cases, O.C. Ferrell, Michael D. Hartline

Label
Marketing strategy : text and cases
Title
Marketing strategy
Title remainder
text and cases
Statement of responsibility
O.C. Ferrell, Michael D. Hartline
Creator
Contributor
Author
Subject
Genre
Language
eng
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Ferrell, O. C
Illustrations
  • illustrations
  • maps
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Hartline, Michael D.
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Marketing strategy : text and cases, O.C. Ferrell, Michael D. Hartline
Instantiates
Publication
Note
  • Previous ed.: c2011
  • Includes web references
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
023053601
Dimensions
26 cm.
Edition
6th ed., international edition.
Extent
xxvi, 587 pages
Isbn
9781285170435
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (black and white, and colour), maps (black and white, and colour)
Label
Marketing strategy : text and cases, O.C. Ferrell, Michael D. Hartline
Publication
Note
  • Previous ed.: c2011
  • Includes web references
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
023053601
Dimensions
26 cm.
Edition
6th ed., international edition.
Extent
xxvi, 587 pages
Isbn
9781285170435
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations (black and white, and colour), maps (black and white, and colour)

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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