Coverart for item
The Resource Marketing strategy, O.C. Ferrell, Michael D. Hartline

Marketing strategy, O.C. Ferrell, Michael D. Hartline

Label
Marketing strategy
Title
Marketing strategy
Statement of responsibility
O.C. Ferrell, Michael D. Hartline
Creator
Contributor
Subject
Genre
Language
eng
Summary
Marketing Strategy is presented from a perspective that guides strategic marketing management in the social, economic, and technological arenas in which businesses function today. This text helps to develop a customer-oriented market strategy and market plan.-Publisher's description
Cataloging source
DLC
http://library.link/vocab/creatorName
Ferrell, O. C
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Hartline, Michael D
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Marketing strategy, O.C. Ferrell, Michael D. Hartline
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Ch. 1.
  • Marketing in the new economy.
  • p. 1
  • Ch. 2.
  • Strategic marketing planning.
  • p. 22
  • Ch. 3.
  • Situation analysis : collecting and analyzing marketing information.
  • p. 46
  • Ch. 4.
  • SWOT analysis : a framework for developing marketing strategy.
  • p. 73
  • Ch. 5.
  • Managing customer relationships.
  • p. 100
  • Ch. 6.
  • Market segmentation, target marketing, and positioning.
  • p. 134
  • Ch. 7.
  • Product strategy.
  • p. 160
  • Ch. 8.
  • Pricing strategy.
  • p. 187
  • Ch. 9.
  • Distribution and supply chain management.
  • p. 214
  • Ch. 10.
  • Integrated marketing communications.
  • p. 234
  • Ch. 11.
  • Marketing implementation and control.
  • p. 257
  • Ch. 12.
  • Marketing ethics and social responsibility.
  • p. 292
  • App. A.
  • Marketing plan worksheets.
  • p. 547
  • App. B.
  • Example marketing plans.
  • p. 561
  • Endnotes.
  • p. 597
  • Company and brand index.
  • p. 609
  • Name index.
  • p. 617
  • Subject index.
  • p. 619
Control code
l82004100230
Dimensions
26 cm.
Edition
3rd ed.
Extent
xx, 628 p.
Isbn
9780324201406
Lccn
2004100230
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.
Label
Marketing strategy, O.C. Ferrell, Michael D. Hartline
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Ch. 1.
  • Marketing in the new economy.
  • p. 1
  • Ch. 2.
  • Strategic marketing planning.
  • p. 22
  • Ch. 3.
  • Situation analysis : collecting and analyzing marketing information.
  • p. 46
  • Ch. 4.
  • SWOT analysis : a framework for developing marketing strategy.
  • p. 73
  • Ch. 5.
  • Managing customer relationships.
  • p. 100
  • Ch. 6.
  • Market segmentation, target marketing, and positioning.
  • p. 134
  • Ch. 7.
  • Product strategy.
  • p. 160
  • Ch. 8.
  • Pricing strategy.
  • p. 187
  • Ch. 9.
  • Distribution and supply chain management.
  • p. 214
  • Ch. 10.
  • Integrated marketing communications.
  • p. 234
  • Ch. 11.
  • Marketing implementation and control.
  • p. 257
  • Ch. 12.
  • Marketing ethics and social responsibility.
  • p. 292
  • App. A.
  • Marketing plan worksheets.
  • p. 547
  • App. B.
  • Example marketing plans.
  • p. 561
  • Endnotes.
  • p. 597
  • Company and brand index.
  • p. 609
  • Name index.
  • p. 617
  • Subject index.
  • p. 619
Control code
l82004100230
Dimensions
26 cm.
Edition
3rd ed.
Extent
xx, 628 p.
Isbn
9780324201406
Lccn
2004100230
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
ill.

Library Locations

    • Brunswick Library StoreBorrow it
      Liverpool, GB
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