The Resource McDonalds : customising a universal brand image, Marieke de Mooij, (streaming video)
McDonalds : customising a universal brand image, Marieke de Mooij, (streaming video)
Resource Information
The item McDonalds : customising a universal brand image, Marieke de Mooij, (streaming video) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item McDonalds : customising a universal brand image, Marieke de Mooij, (streaming video) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- This case study explores how McDonald{u2019}s differentiates its brand and products for consumers from different cultures
- Language
- eng
- Extent
- 1 online resource (1 streaming video file (5 min.)
- Note
-
- Animated audio-visual presentation with synchronized narration
- Bite-size case study extracted from the talk: Culture and branding
- Title from title frames
- Label
- McDonalds : customising a universal brand image
- Title
- McDonalds
- Title remainder
- customising a universal brand image
- Statement of responsibility
- Marieke de Mooij
- Language
- eng
- Summary
- This case study explores how McDonald{u2019}s differentiates its brand and products for consumers from different cultures
- Cataloging source
- UkLoHST
- Characteristic
- videorecording
- http://library.link/vocab/creatorDate
- 1943-
- http://library.link/vocab/creatorName
- Mooij, Marieke K. de
- Series statement
- The business & management collection,
- http://library.link/vocab/subjectName
-
- McDonald's Corporation
- Brand name products
- Branding (Marketing)
- Consumer behavior
- Label
- McDonalds : customising a universal brand image, Marieke de Mooij, (streaming video)
- Note
-
- Animated audio-visual presentation with synchronized narration
- Bite-size case study extracted from the talk: Culture and branding
- Title from title frames
- Color
- multicolored
- Configuration of playback channels
- monaural
- Control code
- HST7162
- Dimensions
- unknown
- Extent
- 1 online resource (1 streaming video file (5 min.)
- File format
- one file format
- Form of item
- electronic
- Medium for sound
- other
- Other physical details
- color, sound).
- Publisher number
- 7162
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- Video recording format
- other
- Label
- McDonalds : customising a universal brand image, Marieke de Mooij, (streaming video)
- Note
-
- Animated audio-visual presentation with synchronized narration
- Bite-size case study extracted from the talk: Culture and branding
- Title from title frames
- Color
- multicolored
- Configuration of playback channels
- monaural
- Control code
- HST7162
- Dimensions
- unknown
- Extent
- 1 online resource (1 streaming video file (5 min.)
- File format
- one file format
- Form of item
- electronic
- Medium for sound
- other
- Other physical details
- color, sound).
- Publisher number
- 7162
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- Video recording format
- other
Library Links
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/McDonalds--customising-a-universal-brand-image/O3aOYpnhOVc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/McDonalds--customising-a-universal-brand-image/O3aOYpnhOVc/">McDonalds : customising a universal brand image, Marieke de Mooij, (streaming video)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/McDonalds--customising-a-universal-brand-image/O3aOYpnhOVc/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/McDonalds--customising-a-universal-brand-image/O3aOYpnhOVc/">McDonalds : customising a universal brand image, Marieke de Mooij, (streaming video)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
