The Resource McDonalds : customising a universal brand image, Marieke de Mooij, (streaming video)

McDonalds : customising a universal brand image, Marieke de Mooij, (streaming video)

Label
McDonalds : customising a universal brand image
Title
McDonalds
Title remainder
customising a universal brand image
Statement of responsibility
Marieke de Mooij
Creator
Speaker
Subject
Genre
Language
eng
Summary
This case study explores how McDonald{u2019}s differentiates its brand and products for consumers from different cultures
Related
Member of
Cataloging source
UkLoHST
Characteristic
videorecording
http://library.link/vocab/creatorDate
1943-
http://library.link/vocab/creatorName
Mooij, Marieke K. de
Series statement
The business & management collection,
http://library.link/vocab/subjectName
  • McDonald's Corporation
  • Brand name products
  • Branding (Marketing)
  • Consumer behavior
Label
McDonalds : customising a universal brand image, Marieke de Mooij, (streaming video)
Instantiates
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Bite-size case study extracted from the talk: Culture and branding
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7162
Dimensions
unknown
Extent
1 online resource (1 streaming video file (5 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
7162
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Video recording format
other
Label
McDonalds : customising a universal brand image, Marieke de Mooij, (streaming video)
Publication
Note
  • Animated audio-visual presentation with synchronized narration
  • Bite-size case study extracted from the talk: Culture and branding
  • Title from title frames
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7162
Dimensions
unknown
Extent
1 online resource (1 streaming video file (5 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
7162
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
Video recording format
other

Library Locations

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