Coverart for item
The Resource Measuring the user experience : collecting, analyzing, and presenting usability metrics, William Albert, Thomas Tullis, (electronic book)

Measuring the user experience : collecting, analyzing, and presenting usability metrics, William Albert, Thomas Tullis, (electronic book)

Label
Measuring the user experience : collecting, analyzing, and presenting usability metrics
Title
Measuring the user experience
Title remainder
collecting, analyzing, and presenting usability metrics
Statement of responsibility
William Albert, Thomas Tullis
Creator
Contributor
Subject
Language
eng
Summary
Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new material on how recent technologies have made it easier and more effective to collect a broader range of data about the user experience. As more UX and web professionals need to justify their design decisions with solid, reliable data, Measuring the User Experience provides the quantitative analysis training that these professionals need. The second edition presents new metrics such as emotional engagement, personas, keystroke analysis, and net promoter score. It also examines how new technologies coming from neuro-marketing and online market research can refine user experience measurement, helping usability and user experience practitioners make business cases to stakeholders. The book also contains new research and updated examples, including tips on writing online survey questions, six new case studies, and examples using the most recent version of Excel. Learn which metrics to select for every case, including behavioral, physiological, emotional, aesthetic, gestural, verbal, and physical, as well as more specialized metrics such as eye-tracking and clickstream data. Find a vendor-neutral examination of how to measure the user experience with web sites, digital products, and virtually any other type of product or system. Discover in-depth global case studies showing how organizations have successfully used metrics and the information they revealed. Companion site, www.measuringux.com, includes articles, tools, spreadsheets, presentations, and other resources to help you effectively measure the user experience
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Tullis, Tom
Dewey number
005.4/37
Index
index present
LC call number
QA76.9.U83 T95 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Albert, Bill
http://library.link/vocab/subjectName
  • User interfaces (Computer systems)
  • User interfaces (Computer systems)
  • Measurement
  • Technology assessment
Label
Measuring the user experience : collecting, analyzing, and presenting usability metrics, William Albert, Thomas Tullis, (electronic book)
Instantiates
Publication
Note
Revised edition of: Measuring the user experience / Tom Tullis, Bill Albert. 2008
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Background -- Planning -- Performance metrics -- Issues based metrics -- Self-reported metrics -- Behavioral and physiological metrics -- Combined and comparative metrics -- Special topics -- Case studies -- Ten keys to success
Control code
SCIDI846492855
Dimensions
unknown
Extent
1 online resource (xvii, 301 p.)
File format
unknown
Form of item
online
Isbn
9780124157811
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Label
Measuring the user experience : collecting, analyzing, and presenting usability metrics, William Albert, Thomas Tullis, (electronic book)
Publication
Note
Revised edition of: Measuring the user experience / Tom Tullis, Bill Albert. 2008
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
Background -- Planning -- Performance metrics -- Issues based metrics -- Self-reported metrics -- Behavioral and physiological metrics -- Combined and comparative metrics -- Special topics -- Case studies -- Ten keys to success
Control code
SCIDI846492855
Dimensions
unknown
Extent
1 online resource (xvii, 301 p.)
File format
unknown
Form of item
online
Isbn
9780124157811
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

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