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The Resource Media and convergence management, edited by Sandra Diehl, Matthias Karmasin, (electronic book)

Media and convergence management, edited by Sandra Diehl, Matthias Karmasin, (electronic book)

Label
Media and convergence management
Title
Media and convergence management
Statement of responsibility
edited by Sandra Diehl, Matthias Karmasin
Contributor
Subject
Language
eng
Summary
Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book's main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes
Index
no index present
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
  • Diehl, Sandra
  • Karmasin, Matthias
http://library.link/vocab/subjectName
  • Marketing
  • Business communication
  • Strategic planning
Label
Media and convergence management, edited by Sandra Diehl, Matthias Karmasin, (electronic book)
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Color
multicolored
Contents
Introduction -- Part I: Convergence and Strategic Management -- Part II: Convergence and Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and Technology -- Part V: Convergence and Journalism -- Part VI: Future Outlook
Control code
SPR846572305
Dimensions
unknown
Extent
xxv, 376 p.
File format
unknown
Form of item
  • online
  • electronic
Isbn
9783642361630
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Type of computer file
PDF
Label
Media and convergence management, edited by Sandra Diehl, Matthias Karmasin, (electronic book)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Color
multicolored
Contents
Introduction -- Part I: Convergence and Strategic Management -- Part II: Convergence and Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and Technology -- Part V: Convergence and Journalism -- Part VI: Future Outlook
Control code
SPR846572305
Dimensions
unknown
Extent
xxv, 376 p.
File format
unknown
Form of item
  • online
  • electronic
Isbn
9783642361630
Level of compression
unknown
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Type of computer file
PDF

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