Coverart for item
The Resource Media and the American child, George Comstock and Erica Scharrer, (electronic book)

Media and the American child, George Comstock and Erica Scharrer, (electronic book)

Label
Media and the American child
Title
Media and the American child
Statement of responsibility
George Comstock and Erica Scharrer
Creator
Contributor
Subject
Language
eng
Summary
This new work summarizes the research on all forms of media on children, looking at how much time they spend with media everyday, television programming and its impact on children, how advertising has changed to appeal directly to children and the effects on children and the consumer behavior of parents, the relationship between media use and scholastic achievement, the influence of violence in media on anti-social behavior, and the role of media in influencing attitudes on body image, sex and work roles, fashion, & lifestyle. The average American child, aged 2-17, watches 25 hours of TV per week, plays 1 hr per day of video or computer games, and spends an additional 36 min per day on the internet. 19% of children watch more than 35 hrs per week of TV. This in the face of research that shows TV watching beyond 10 hours per week decreases scholastic performance. In 1991, George Comstock published Television and the American Child, which immediately became THE standard reference for the research community of the effects of television on children. Since then, interest in the topic has mushroomed, as the availability and access of media to children has become more widespread and occurs earlier in their lifetimes. No longer restricted to television, media impacts children through the internet, computer and video games, as well as television and the movies. There are videos designed for infants, claiming to improve cognitive development, television programs aimed for younger and younger children-even pre-literates, computer programs aimed for toddlers, and increasingly graphic, interactive violent computer games. *Presents the most recent research on the media use of young people *Investigates the content of children's media and addresses areas of great concern including violence, sexual behavior, and commercialization *Discusses policy making in the area of children and the media *Focuses on experiences unique to children and adolescents
Member of
Cataloging source
OPELS
http://library.link/vocab/creatorName
Comstock, George A
Dewey number
302.23083
Illustrations
illustrations
Index
index present
LC call number
HQ784.M3
LC item number
C66 2007eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Scharrer, Erica
  • Comstock, George A
http://library.link/vocab/subjectName
  • Mass media and children
  • Mass media and teenagers
  • Children and violence
  • Youth and violence
Label
Media and the American child, George Comstock and Erica Scharrer, (electronic book)
Instantiates
Publication
Note
"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--P. xii
Bibliography note
Includes bibliographical references (p. 307-349) and indexes
Color
multicolored
Contents
  • I. Demographics and Preferences in Media Use, with Special Attention to the Very Young -- II. The Extraordinary Appeal of Screen Media -- III. The World as Portrayed by Media -- IV. Effects of Media on Scholastic Performance and the Developing Intellect -- V. Young CustomersCreating the Modern Consumer through Advertising and Marketing -- VI. Television Violence, Aggression, and other Behavioral Effects -- VII. Learning Rules and NormsFurther Evidence of Media Effects -- VIII. Knowledge for What?
  • Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?
Control code
SCIDI162574029
Dimensions
unknown
Edition
Rev. ed..
Extent
1 online resource (xiv, 373 p.)
Form of item
online
Isbn
9780123725424
Other physical details
ill.
Specific material designation
remote
Label
Media and the American child, George Comstock and Erica Scharrer, (electronic book)
Publication
Note
"Revised ed. of the first author's Television and the American child (Academic Press, 1991)"--P. xii
Bibliography note
Includes bibliographical references (p. 307-349) and indexes
Color
multicolored
Contents
  • I. Demographics and Preferences in Media Use, with Special Attention to the Very Young -- II. The Extraordinary Appeal of Screen Media -- III. The World as Portrayed by Media -- IV. Effects of Media on Scholastic Performance and the Developing Intellect -- V. Young CustomersCreating the Modern Consumer through Advertising and Marketing -- VI. Television Violence, Aggression, and other Behavioral Effects -- VII. Learning Rules and NormsFurther Evidence of Media Effects -- VIII. Knowledge for What?
  • Demographics and preferences in media use, with special attention to the very young -- The extraordinary appeal of screen media -- The world as portrayed by media -- Effects of media on scholastic performance and the developing intellect -- Young customers : creating the modern consumer through advertising and marketing -- Television violence, aggression, and other behavioral effects -- Learning rules and norms : further evidence of media effects -- Knowledge for what?
Control code
SCIDI162574029
Dimensions
unknown
Edition
Rev. ed..
Extent
1 online resource (xiv, 373 p.)
Form of item
online
Isbn
9780123725424
Other physical details
ill.
Specific material designation
remote

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