Coverart for item
The Resource Media convergence handbook, Volume 2, Firms and user perspectives, edited by Artur Lugmayr, Cinzia Dal Zotto, (electronic book)

Media convergence handbook, Volume 2, Firms and user perspectives, edited by Artur Lugmayr, Cinzia Dal Zotto, (electronic book)

Label
Media convergence handbook, Volume 2, Firms and user perspectives
Title
Media convergence handbook
Title number
Volume 2
Title part
Firms and user perspectives
Statement of responsibility
edited by Artur Lugmayr, Cinzia Dal Zotto
Title variation
Firms and user perspectives
Contributor
Editor
Subject
Language
eng
Summary
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint
Member of
Cataloging source
N$T
Dewey number
302.23
Index
no index present
LC call number
TK5101
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Lugmayr, Artur
  • Dal Zotto, Cinzia
Series statement
Media Business and Innovation
http://library.link/vocab/subjectName
  • Convergence (Telecommunication)
  • Mass media
  • Mass media and technology
  • Broadcasting
  • Journalism
  • Social media
Label
Media convergence handbook, Volume 2, Firms and user perspectives, edited by Artur Lugmayr, Cinzia Dal Zotto, (electronic book)
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Preface; Contents; Part I: Impact of Convergence on Media Organizations and Markets; Media Convergence as Evolutionary Process; 1 What do We Understand Under Media Convergence?; 2 Evolutionary Paths of Media Convergence; 3 The Convergence Process Between Advantages and Disadvantages; 4 Managing the Media Convergence Process: Outline of the Book; 4.1 Volume One; 4.2 Volume Two; 5 Conclusion; References; Intelligent Networking and the Transnational Corporation: Redefining Business Work Space; 1 Introduction; 2 The Intelligent Network: Literature Review
  • 2.1 Four Working Assumptions About Intelligent Networks2.2 Network Evolution; 2.3 Permeability; 2.4 The Transnational Corporation; 2.5 The TNC and Foreign Direct Investment; 3 Redefining Business Work Space; 4 Virtual Communication; 4.1 Global Virtual Teams; 4.2 Videoconferencing: Tools and Applications; 5 Information Exchange; 5.1 Electronic Commerce; 5.2 Supply Chain Management and Business Process; 5.3 Just-in-Time Manufacturing; 6 Digital Media and Convergence; 7 Decision Support Analysis; 7.1 Decision Theory and Artificial Intelligence; 7.2 Intelligent Agents; 8 Discussion
  • 8.1 Redefining Business Work SpaceReferences; The Effects of Information to Gain Employee Involvement and Achieve Organizational Convergence in a Media Setting; 1 Introduction and Problem Discussion; 2 Literature Review; 2.1 History of Academic Interest; 2.2 Importance of Communication in Involvement and Convergence; 2.3 Overview of History; 2.4 Some Clues Concerning Managers ́Conceptualizations of Employee Involvement; 2.5 Managers May Not Perceive Concept of Empowerment as Applicable to Convergence; 2.6 Information Provision in Employee Involvement and Convergence; 2.7 Overview
  • 3 Methodology and Approach3.1 Setting and the Change; 3.2 Research Design; 3.2.1 Semi-Structured Interviews of Seven Managers of the RandM Department; 3.3 Data Analysis; 4 Results; 4.1 Information Characteristics; 4.1.1 Talk Area; 4.1.2 Third Radio Station; 4.1.3 Music Area; 4.2 Empowerment Practices; 4.2.1 Expressions of Confidence; 4.2.2 Definition of Employee Responsibilities; 4.2.3 Involvement with the Production of the Information; 4.3 Organizational Arrangements; 4.3.1 Training; 4.3.2 Receipt of all Assigned Information; 4.3.3 Feedback and Adjustments; 5 Viewpoint on Convergence
  • 5.1 Limitations6 Conclusions; Appendix; References; Convergent Business Environments: Debating the Need for New Business Models, Organizational Structures and Management respecti ... ; 1 Introduction and Problem Discussion: Convergence and Management Interdependencies; 2 Present and Future Trends: A review; 3 Methodology and Approach; 3.1 The Effects of Convergence on Business Models; 3.2 The Effects of Convergence on Organizational Structures; 3.3 New Trends in a Convergent Work Environment; 3.3.1 Hybrid Organizations; 3.3.2 Increasing Team and Project Work
Control code
SPR949759323
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783642544866
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
Label
Media convergence handbook, Volume 2, Firms and user perspectives, edited by Artur Lugmayr, Cinzia Dal Zotto, (electronic book)
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Preface; Contents; Part I: Impact of Convergence on Media Organizations and Markets; Media Convergence as Evolutionary Process; 1 What do We Understand Under Media Convergence?; 2 Evolutionary Paths of Media Convergence; 3 The Convergence Process Between Advantages and Disadvantages; 4 Managing the Media Convergence Process: Outline of the Book; 4.1 Volume One; 4.2 Volume Two; 5 Conclusion; References; Intelligent Networking and the Transnational Corporation: Redefining Business Work Space; 1 Introduction; 2 The Intelligent Network: Literature Review
  • 2.1 Four Working Assumptions About Intelligent Networks2.2 Network Evolution; 2.3 Permeability; 2.4 The Transnational Corporation; 2.5 The TNC and Foreign Direct Investment; 3 Redefining Business Work Space; 4 Virtual Communication; 4.1 Global Virtual Teams; 4.2 Videoconferencing: Tools and Applications; 5 Information Exchange; 5.1 Electronic Commerce; 5.2 Supply Chain Management and Business Process; 5.3 Just-in-Time Manufacturing; 6 Digital Media and Convergence; 7 Decision Support Analysis; 7.1 Decision Theory and Artificial Intelligence; 7.2 Intelligent Agents; 8 Discussion
  • 8.1 Redefining Business Work SpaceReferences; The Effects of Information to Gain Employee Involvement and Achieve Organizational Convergence in a Media Setting; 1 Introduction and Problem Discussion; 2 Literature Review; 2.1 History of Academic Interest; 2.2 Importance of Communication in Involvement and Convergence; 2.3 Overview of History; 2.4 Some Clues Concerning Managers ́Conceptualizations of Employee Involvement; 2.5 Managers May Not Perceive Concept of Empowerment as Applicable to Convergence; 2.6 Information Provision in Employee Involvement and Convergence; 2.7 Overview
  • 3 Methodology and Approach3.1 Setting and the Change; 3.2 Research Design; 3.2.1 Semi-Structured Interviews of Seven Managers of the RandM Department; 3.3 Data Analysis; 4 Results; 4.1 Information Characteristics; 4.1.1 Talk Area; 4.1.2 Third Radio Station; 4.1.3 Music Area; 4.2 Empowerment Practices; 4.2.1 Expressions of Confidence; 4.2.2 Definition of Employee Responsibilities; 4.2.3 Involvement with the Production of the Information; 4.3 Organizational Arrangements; 4.3.1 Training; 4.3.2 Receipt of all Assigned Information; 4.3.3 Feedback and Adjustments; 5 Viewpoint on Convergence
  • 5.1 Limitations6 Conclusions; Appendix; References; Convergent Business Environments: Debating the Need for New Business Models, Organizational Structures and Management respecti ... ; 1 Introduction and Problem Discussion: Convergence and Management Interdependencies; 2 Present and Future Trends: A review; 3 Methodology and Approach; 3.1 The Effects of Convergence on Business Models; 3.2 The Effects of Convergence on Organizational Structures; 3.3 New Trends in a Convergent Work Environment; 3.3.1 Hybrid Organizations; 3.3.2 Increasing Team and Project Work
Control code
SPR949759323
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783642544866
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote

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