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The Resource Media effects: advances in theory and research

Media effects: advances in theory and research

Label
Media effects: advances in theory and research
Title
Media effects: advances in theory and research
Contributor
Subject
Language
eng
Summary
This book, built on the foundation of the earlier volume Perspectives on Media Effects, serves not only as a reference volume for scholars interested in the topic, but also receives widespread use as a textbook for classes in media effects. Media effects research is regularly reshaped by critics from "the outside," whose provocative critiques cause researchers to rethink their assumptions, reexamine their findings, and recast their theories. The contributors to this volume represent some of the finest scholars in the media effects tradition who have weathered both the private storms from within and the public storms from the outside
Cataloging source
UkLiU
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Bryant, Jennings
  • Zillmann, Dolf
Series statement
Communication (Erlbaum)
http://library.link/vocab/subjectName
  • Mass media
  • Mass media
  • Mass media
  • Mass media
Label
Media effects: advances in theory and research
Instantiates
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. News influence on our pictures of the world / Maxwell McCombs -- 2. Growing up with television : the cultivation perspective / George Gerbner [and others]. -- 3. A priming effect analysis of media influences : an update / Eunkyung Jo and Leonard Berkowitz -- 4. Social cognitive theory of mass communication / Albert Bandura -- 5. Mass media attitude change : implications of the elaboration likelihood model of persuaion / Richard E. Petty and Joseph R. Priester -- 6. The expanding boundaries of political communication effects / Jack M. McLeod [and others].-- 7. The question of media violence / Barrie Gunter -- 8. Fright reactions to mass media / Joanne Cantor -- 9. The impact of sexually explicit media / Richard Jackson Harris -- 10. Minorities and the mass media : 1970s to 1990s / Bradley S. Greenberg and Jeffrey E. Brand -- 11. Media effects on advertising / David W. Stewart and Scott Ward -- 12. Principles of successful public communication campaigns / Ronald E. Rice and Charles Atkin -- 13. Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers -- 14. Media uses and effects : a uses-and-gratifications perspective / Alan M. Rubin -- 15. Entertainment as media effect / Dolf Zillmann and Jennings Bryant -- 16. Social aspects of new media technologies / Frederick Williams [and others]
Dimensions
24 cm.
Extent
ix, 505 pages
Isbn
9780805809183
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Media effects: advances in theory and research
Publication
Bibliography note
Includes bibliographical references and indexes
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. News influence on our pictures of the world / Maxwell McCombs -- 2. Growing up with television : the cultivation perspective / George Gerbner [and others]. -- 3. A priming effect analysis of media influences : an update / Eunkyung Jo and Leonard Berkowitz -- 4. Social cognitive theory of mass communication / Albert Bandura -- 5. Mass media attitude change : implications of the elaboration likelihood model of persuaion / Richard E. Petty and Joseph R. Priester -- 6. The expanding boundaries of political communication effects / Jack M. McLeod [and others].-- 7. The question of media violence / Barrie Gunter -- 8. Fright reactions to mass media / Joanne Cantor -- 9. The impact of sexually explicit media / Richard Jackson Harris -- 10. Minorities and the mass media : 1970s to 1990s / Bradley S. Greenberg and Jeffrey E. Brand -- 11. Media effects on advertising / David W. Stewart and Scott Ward -- 12. Principles of successful public communication campaigns / Ronald E. Rice and Charles Atkin -- 13. Effects of media on personal and public health / Jane D. Brown and Kim Walsh-Childers -- 14. Media uses and effects : a uses-and-gratifications perspective / Alan M. Rubin -- 15. Entertainment as media effect / Dolf Zillmann and Jennings Bryant -- 16. Social aspects of new media technologies / Frederick Williams [and others]
Dimensions
24 cm.
Extent
ix, 505 pages
Isbn
9780805809183
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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