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The Resource Methods in consumer research, Volume 1, New approaches to classic methods, edited by Gastón Ares, Paula Varela

Methods in consumer research, Volume 1, New approaches to classic methods, edited by Gastón Ares, Paula Varela

Label
Methods in consumer research, Volume 1, New approaches to classic methods
Title
Methods in consumer research
Title number
Volume 1
Title part
New approaches to classic methods
Statement of responsibility
edited by Gastón Ares, Paula Varela
Title variation
New approaches to classic methods
Contributor
Editor
Subject
Language
eng
Summary
"Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking. In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies."--
Member of
Assigning source
Provided by publisher
Cataloging source
N$T
Dewey number
658.8/34
Index
index present
LC call number
HF5415.32
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Ares, Gaston
  • Varela, Paula
Series statement
Woodhead Publishing in food science, technology, and nutrition
http://library.link/vocab/subjectName
  • Consumers
  • Consumer behavior
Label
Methods in consumer research, Volume 1, New approaches to classic methods, edited by Gastón Ares, Paula Varela
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SCIDI1017986336
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780081012581
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
Online access with subscription: Elsevier (Sciencedirect Freedom Collection)
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1017986336
  • (OCoLC)1017986336
Label
Methods in consumer research, Volume 1, New approaches to classic methods, edited by Gastón Ares, Paula Varela
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SCIDI1017986336
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9780081012581
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
Online access with subscription: Elsevier (Sciencedirect Freedom Collection)
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1017986336
  • (OCoLC)1017986336

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