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The Resource Methods in consumer research, Volume 2, Alternative approaches and special applications, editors, Gastón Ares, Paula Varela

Methods in consumer research, Volume 2, Alternative approaches and special applications, editors, Gastón Ares, Paula Varela

Label
Methods in consumer research, Volume 2, Alternative approaches and special applications
Title
Methods in consumer research
Title number
Volume 2
Title part
Alternative approaches and special applications
Statement of responsibility
editors, Gastón Ares, Paula Varela
Title variation
Alternative approaches and special applications
Contributor
Editor
Subject
Language
eng
Summary
"Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of emerging methodologies and their innovative application. The book puts consumer research in-context with coverage of immersive techniques and virtual reality, while also looking at health-related Issues in consumer science, including sections on food intake and satiation. Other sections delve into physiological measurements within the context of consumer research and how to design studies for specific populations. In conjunction with the first volume, which covers new approaches to classical methodology, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. With examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies."--
Assigning source
Provided by publisher
Cataloging source
N$T
Dewey number
658.8/34
Illustrations
illustrations
Index
index present
LC call number
HF5415.32
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Ares, Gaston
  • Varela, Paula
http://library.link/vocab/subjectName
  • Consumers
  • Consumer behavior
Label
Methods in consumer research, Volume 2, Alternative approaches and special applications, editors, Gastón Ares, Paula Varela
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SCIDI1018307482
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9780081017449
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
Online access with subscription: Elsevier (Sciencedirect Freedom Collection)
Other physical details
illustrations (some color).
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1018307482
  • (OCoLC)1018307482
Label
Methods in consumer research, Volume 2, Alternative approaches and special applications, editors, Gastón Ares, Paula Varela
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SCIDI1018307482
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9780081017449
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Note
Online access with subscription: Elsevier (Sciencedirect Freedom Collection)
Other physical details
illustrations (some color).
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1018307482
  • (OCoLC)1018307482

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