The Resource Mitchells Brewery : entrepreneurship challenges in the South African craft beer industry, Geoff Bick (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Fezile Sidubi (Graduate School of Business, University of Cape Town, Cape Town, South Africa)

Mitchells Brewery : entrepreneurship challenges in the South African craft beer industry, Geoff Bick (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Fezile Sidubi (Graduate School of Business, University of Cape Town, Cape Town, South Africa)

Label
Mitchells Brewery : entrepreneurship challenges in the South African craft beer industry
Title
Mitchells Brewery
Title remainder
entrepreneurship challenges in the South African craft beer industry
Statement of responsibility
Geoff Bick (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Fezile Sidubi (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Creator
Contributor
Author
Subject
Language
eng
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Bick, Geoff
Dewey number
338.6420968
Illustrations
illustrations
Index
index present
LC call number
HD2346.S6
LC item number
B53 2018
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Sidubi, Fezile
http://library.link/vocab/subjectName
  • Entrepreneurship
  • Decision making
  • Strategic planning
Label
Mitchells Brewery : entrepreneurship challenges in the South African craft beer industry, Geoff Bick (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Fezile Sidubi (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Instantiates
Publication
Copyright
Note
  • They are as follows: to identify strategic growth opportunities for SMEs in the South African craft beer industry; to understand the complexities associated with operating a craft beer SME in the South African alcohol sector and analyse the SMEs strategic decision-making process that happens as a result; to understand the challenges and identify opportunities for entrepreneurship and growth in an emerging economy and niche segment; to develop a differentiation strategy for a small player in a competitive market; and to impart industry-specific knowledge and insight on the craft brewing industry
  • The case is centred on the challenges that Hein Swart, managing director of Mitchells Brewery, is facing in sustaining business operations amid heavy regulations and increasing competition from existing craft breweries. In addition, there is the entry of a different type of competitor into the South African market that did not exist previously. The case narrative broadly presents several industry themes that interact with each other and create the existing complexities
  • This case is targeted at postgraduate business school students with some work experience who want to build their critical thinking, business management and strategic decision-making skills such as Masters of Business Administration (MBA) and Executive MBA academic programmes, and also delegates on Executive Education programmes. The case is expected to be used as a case study for courses in entrepreneurship and strategic management; however, it can also be applied in strategic marketing courses
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald1049
Dimensions
cm.
Dimensions
unknown
Extent
1 online resource (17 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
35 illustrations
Specific material designation
remote
Label
Mitchells Brewery : entrepreneurship challenges in the South African craft beer industry, Geoff Bick (Graduate School of Business, University of Cape Town, Cape Town, South Africa), and Fezile Sidubi (Graduate School of Business, University of Cape Town, Cape Town, South Africa)
Publication
Copyright
Note
  • They are as follows: to identify strategic growth opportunities for SMEs in the South African craft beer industry; to understand the complexities associated with operating a craft beer SME in the South African alcohol sector and analyse the SMEs strategic decision-making process that happens as a result; to understand the challenges and identify opportunities for entrepreneurship and growth in an emerging economy and niche segment; to develop a differentiation strategy for a small player in a competitive market; and to impart industry-specific knowledge and insight on the craft brewing industry
  • The case is centred on the challenges that Hein Swart, managing director of Mitchells Brewery, is facing in sustaining business operations amid heavy regulations and increasing competition from existing craft breweries. In addition, there is the entry of a different type of competitor into the South African market that did not exist previously. The case narrative broadly presents several industry themes that interact with each other and create the existing complexities
  • This case is targeted at postgraduate business school students with some work experience who want to build their critical thinking, business management and strategic decision-making skills such as Masters of Business Administration (MBA) and Executive MBA academic programmes, and also delegates on Executive Education programmes. The case is expected to be used as a case study for courses in entrepreneurship and strategic management; however, it can also be applied in strategic marketing courses
  • Teaching Notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
emerald1049
Dimensions
cm.
Dimensions
unknown
Extent
1 online resource (17 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
35 illustrations
Specific material designation
remote

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