Coverart for item
The Resource More than a showroom : strategies for winning back online shoppers, Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp and Joe Calamusa IV

More than a showroom : strategies for winning back online shoppers, Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp and Joe Calamusa IV

Label
More than a showroom : strategies for winning back online shoppers
Title
More than a showroom
Title remainder
strategies for winning back online shoppers
Statement of responsibility
Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp and Joe Calamusa IV
Creator
Contributor
Author
Subject
Language
eng
Summary
Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and transform showrooming customers into in-store sales. -- Provided by publisher
Member of
Cataloging source
N$T
http://library.link/vocab/creatorName
Bachrach, Daniel G
Dewey number
658.8/72
Index
index present
LC call number
HF5415.5
LC item number
.B324 2016eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Ogilvie, Jessica
  • Rapp, Adam A.
  • Calamusa, Joe
http://library.link/vocab/subjectName
  • Customer relations
  • Retail trade
  • Showrooms
  • Electronic commerce
Label
More than a showroom : strategies for winning back online shoppers, Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp and Joe Calamusa IV
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 187-190) index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: what is showrooming? -- Today's customers -- Reward system: compensation at the store level -- Reward programs: loyalty at the store level -- In-store wi-fi: engaging showroomers on their terms -- Price matching : to match or not to match? -- No-no's at the store level: what not to do when faced with showrooming -- Employee coping behaviors: handling the stresses of showrooming with proactive engagement -- Customer service in a technological world: a timeless strategy for a digital dilemma -- Employees as knowledge brokers: understanding how expertise is your ally -- Looking foward in an omnichannel world
Dimensions
unknown
Extent
1 online resource (200 pages)
File format
unknown
Form of item
online
Isbn
9781137551894
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
ocn949274367
Label
More than a showroom : strategies for winning back online shoppers, Daniel G. Bachrach, Jessica Ogilvie, Adam Rapp and Joe Calamusa IV
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references (pages 187-190) index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Introduction: what is showrooming? -- Today's customers -- Reward system: compensation at the store level -- Reward programs: loyalty at the store level -- In-store wi-fi: engaging showroomers on their terms -- Price matching : to match or not to match? -- No-no's at the store level: what not to do when faced with showrooming -- Employee coping behaviors: handling the stresses of showrooming with proactive engagement -- Customer service in a technological world: a timeless strategy for a digital dilemma -- Employees as knowledge brokers: understanding how expertise is your ally -- Looking foward in an omnichannel world
Dimensions
unknown
Extent
1 online resource (200 pages)
File format
unknown
Form of item
online
Isbn
9781137551894
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
ocn949274367

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