Coverart for item
The Resource "Morphing", Ian Chaston

"Morphing", Ian Chaston

Label
"Morphing"
Title
"Morphing"
Statement of responsibility
Ian Chaston
Creator
Author
Subject
Genre
Language
eng
Summary
In competitive and highly changeable markets, entrepreneurial firms often need to be able to 'morph' their business strategies. This case study considers and compares two Internet search engines, Yahoo! and Excite
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Chaston, Ian
Dewey number
658.4012
Illustrations
illustrations
Index
no index present
LC call number
HD30.28
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Strategic planning
  • Success in business
Target audience
specialized
Label
"Morphing", Ian Chaston
Instantiates
Publication
Note
  • Originally Published in: Chaston, I. (2010). "Morphing." In Entrepreneurial management in small firms (pp. 66-367). London: SAGE Publications Ltd. Print. ISBN: 9781848600256
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382229
Extent
1 online resource
Form of item
online
Isbn
9781473938731
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
"Morphing", Ian Chaston
Publication
Note
  • Originally Published in: Chaston, I. (2010). "Morphing." In Entrepreneurial management in small firms (pp. 66-367). London: SAGE Publications Ltd. Print. ISBN: 9781848600256
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001382229
Extent
1 online resource
Form of item
online
Isbn
9781473938731
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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