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The Resource NASCAR : leading a marketing transformation in a time of crisis, Eric T. Anderson & Vasilia Kilibarda

NASCAR : leading a marketing transformation in a time of crisis, Eric T. Anderson & Vasilia Kilibarda

Label
NASCAR : leading a marketing transformation in a time of crisis
Title
NASCAR
Title remainder
leading a marketing transformation in a time of crisis
Statement of responsibility
Eric T. Anderson & Vasilia Kilibarda
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
It is February 2011 and Brian France, CEO of NASCAR (the National Association for Stock Car Auto Racing), is facing a crisis. In the last five years, attendance at weekend NASCAR races has fallen 22 percent and television viewership has declined 30 percent. Key marketing sponsors have recently left the sport. At the same time, the US economy was only beginning to recover from an economic recession that had an adverse impact on the sport of auto racing as a whole. Some leaders within NASCAR counseled Brian that these trends in attendance, viewership, and sponsorship stemmed from the recession and that NASCAR should continue with business as usual. But Brian sensed that the industry needed fundamental change. This case study discusses this topic
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Anderson, Eric T
Dewey number
658.827
Illustrations
illustrations
Index
no index present
LC call number
HF5415.15
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Kilibarda, Vasilia
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • NASCAR (Association)
  • Branding (Marketing)
  • Organizational change
  • Leadership
  • Crisis management
Target audience
specialized
Label
NASCAR : leading a marketing transformation in a time of crisis, Eric T. Anderson & Vasilia Kilibarda
Instantiates
Publication
Note
  • Originally Published in: Anderson, E. T., & Kilibarda, V. (2015). NASCAR: Leading a Marketing Transformation in a Time of Crisis. 5-214-257. Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001383275
Extent
1 online resource
Form of item
online
Isbn
9781473970885
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
NASCAR : leading a marketing transformation in a time of crisis, Eric T. Anderson & Vasilia Kilibarda
Publication
Note
  • Originally Published in: Anderson, E. T., & Kilibarda, V. (2015). NASCAR: Leading a Marketing Transformation in a Time of Crisis. 5-214-257. Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001383275
Extent
1 online resource
Form of item
online
Isbn
9781473970885
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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