Coverart for item
The Resource Narragansett Brewing Company : the rebirth of a brand, Christopher John Roethlein, John K. Visich

Narragansett Brewing Company : the rebirth of a brand, Christopher John Roethlein, John K. Visich

Label
Narragansett Brewing Company : the rebirth of a brand
Title
Narragansett Brewing Company
Title remainder
the rebirth of a brand
Statement of responsibility
Christopher John Roethlein, John K. Visich
Creator
Contributor
Author
Subject
Language
eng
Summary
Four years into the rebirth of the once popular Narragansett beer, Mark Hellendrung, President of Narragansett Brewing Company (NBC), looked back with satisfaction on the rapid growth of NBC. Aggressive marketing and creative promotions had led to yearly sales increases and a growing base of loyal Narragansett consumers. Now that he had reestablished Narragansett in the marketplace, Mark's next challenge was to decide on the strategic direction of NBC for the next several years. Mark must consider the following four major options: 1) continue with the current outsourced brewing and logistics system; 2) continue with the current outsourced brewing arrangement, but change the distribution system; 3) switch production to a large national brewer; 4) build a brewery in Rhode Island. Each of the four options has positives and negatives that Mark must carefully consider to ensure the continued success of Narragansett beer
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Roethlein, Christopher John
Dewey number
658.8
Illustrations
illustrations
Index
no index present
LC call number
HF5415
LC item number
.R64 2010
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Visich, John K.
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Marketing
  • Sales promotion
  • Narragansett Brewing Company
  • Beer industry
  • Brewing industry
Target audience
specialized
Label
Narragansett Brewing Company : the rebirth of a brand, Christopher John Roethlein, John K. Visich
Instantiates
Publication
Note
  • Originally Published InRoethlein, C. J., & Visich, J. K. (2010). Narragansett Brewing Company: The rebirth of a brand. Operations Management Education Review, 4(1), 41-68. OMER4-0CS1
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005632
Extent
1 online resource
Form of item
online
Isbn
9781526462244
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Narragansett Brewing Company : the rebirth of a brand, Christopher John Roethlein, John K. Visich
Publication
Note
  • Originally Published InRoethlein, C. J., & Visich, J. K. (2010). Narragansett Brewing Company: The rebirth of a brand. Operations Management Education Review, 4(1), 41-68. OMER4-0CS1
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005632
Extent
1 online resource
Form of item
online
Isbn
9781526462244
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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