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The Resource Netflix, Inc. : rebranding and price increase debacle, Alan N. Hoffman

Netflix, Inc. : rebranding and price increase debacle, Alan N. Hoffman

Label
Netflix, Inc. : rebranding and price increase debacle
Title
Netflix, Inc.
Title remainder
rebranding and price increase debacle
Statement of responsibility
Alan N. Hoffman
Creator
Author
Subject
Language
eng
Summary
In 2011 Netflix was the world's largest online movie rental service. Its subscribers paid to have DVDs delivered to their homes through the U.S. mail, or to access and watch unlimited TV shows and movies streamed over the Internet to their TVs, mobile devices, or computers. The company was founded by Marc Randolph and Reed Hastings in August, 1997 in Scotts Valley, California, after they had left Pure Software. Hastings was inspired to start Netflix after being charged $40 for an overdue video. Initially, Netflix provided movies at $6 per rental, but moved to a monthly subscription rate in 1999, dropping the single-rental model soon after. From then on, the company built its reputation on the business model of flat fee unlimited rentals per month without any late fees, or shipping and handling fees
Member of
Biography type
contains biographical information
Cataloging source
CaToSAGE
http://library.link/vocab/creatorDate
1954-
http://library.link/vocab/creatorName
Hoffman, Alan N.
Dewey number
384.55506573
Index
index present
LC call number
HD9697.V544
LC item number
N484 2013
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Randolph, Marc
  • Hastings, Reed
  • Netflix (Firm)
  • Video rental services
  • Streaming video
Target audience
specialized
Label
Netflix, Inc. : rebranding and price increase debacle, Alan N. Hoffman
Instantiates
Publication
Note
  • Originally published in Hoffman, A. N. (2013). Netflix, Inc.: Rebranding and price increase debacle. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003586
Extent
1 online resource.
Form of item
online
Isbn
9781526429209
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
Netflix, Inc. : rebranding and price increase debacle, Alan N. Hoffman
Publication
Note
  • Originally published in Hoffman, A. N. (2013). Netflix, Inc.: Rebranding and price increase debacle. Rotterdam, Netherlands: Rotterdam School of Management, Erasmus University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003586
Extent
1 online resource.
Form of item
online
Isbn
9781526429209
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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