Coverart for item
The Resource Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson, (electronic book)

Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson, (electronic book)

Label
Nike culture : the sign of the swoosh
Title
Nike culture
Title remainder
the sign of the swoosh
Statement of responsibility
Robert Goldman and Stephen Papson
Creator
Contributor
Subject
Genre
Language
eng
Cataloging source
NhCcYBP
http://library.link/vocab/creatorDate
1949-
http://library.link/vocab/creatorName
Goldman, Robert
Dewey number
  • 659.1/96887/0973
  • 659.1042
Illustrations
illustrations
Index
index present
LC call number
HF5805
LC item number
.G65 1998
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Papson, Stephen
http://library.link/vocab/subjectName
  • Advertising
  • Sports
  • Nike (Firm)
  • Nike (Firme)
Label
Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Advertising and the Knowing Wink
  • Exposing Commercialism?
  • Nike and the Construction of a Celebrity Democracy
  • The Ambivalence of Hero Worship
  • The Multiple Personalities of Nike
  • The Community of Sport and Play
  • Transcendence in the Human Community
  • Reflexivity and Irreverence
  • Constructing Irreverence and Sign Value
  • The Absence of the Commodity
  • Suddenly the Swoosh is Everywhere
  • Media-Referential Irreverence
  • The Politics of Irreverence
  • In Your Face Cynicism
  • Irreverence Feeding Cynicism
  • You Suck!
  • Alienation, Hope and Transcendence: Determinism or Determination?
  • Poverty, Hope, and Transcendence
  • The "Work" Ethic: Cultural Capital Made the Old-Fashioned Way
  • Appropriating African American Culture
  • Hyperauthenticity and "Street" Vernacular
  • Nike's Global Landscape
  • The Shadows of Race and Class
  • Signifiers of Alienation and Humanity
  • Transcending Difference? Representing Women in Nike's World
  • Gender Difference in Nike ads
  • Reacting Against the Male Gaze
  • Hailing a New Market in a Different Voice
  • Constructing Female Celebrity Athletes
  • The New Woman in the New Capitalist World Order
  • There are Many Paths to Heaven
  • Spitituality a la Carte
  • Logomania
  • Suffering to Win
  • Re-Enchanting a Disenchanted World
  • "Just Do It," but not on My Planet
  • From Cultural Icon to Symbolic Capital
  • The Great American Philosophy: "Just Do It"
  • Just Metacommunicate It
  • Appropriation
  • Tone of Voice: Metacommunication and Subtext
  • Hailing Sports Cultures
Control code
99977197309
Dimensions
unknown
Extent
1 online resource (vi, 194 pages)
Form of item
online
Isbn
9780585369501
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
  • Advertising and the Knowing Wink
  • Exposing Commercialism?
  • Nike and the Construction of a Celebrity Democracy
  • The Ambivalence of Hero Worship
  • The Multiple Personalities of Nike
  • The Community of Sport and Play
  • Transcendence in the Human Community
  • Reflexivity and Irreverence
  • Constructing Irreverence and Sign Value
  • The Absence of the Commodity
  • Suddenly the Swoosh is Everywhere
  • Media-Referential Irreverence
  • The Politics of Irreverence
  • In Your Face Cynicism
  • Irreverence Feeding Cynicism
  • You Suck!
  • Alienation, Hope and Transcendence: Determinism or Determination?
  • Poverty, Hope, and Transcendence
  • The "Work" Ethic: Cultural Capital Made the Old-Fashioned Way
  • Appropriating African American Culture
  • Hyperauthenticity and "Street" Vernacular
  • Nike's Global Landscape
  • The Shadows of Race and Class
  • Signifiers of Alienation and Humanity
  • Transcending Difference? Representing Women in Nike's World
  • Gender Difference in Nike ads
  • Reacting Against the Male Gaze
  • Hailing a New Market in a Different Voice
  • Constructing Female Celebrity Athletes
  • The New Woman in the New Capitalist World Order
  • There are Many Paths to Heaven
  • Spitituality a la Carte
  • Logomania
  • Suffering to Win
  • Re-Enchanting a Disenchanted World
  • "Just Do It," but not on My Planet
  • From Cultural Icon to Symbolic Capital
  • The Great American Philosophy: "Just Do It"
  • Just Metacommunicate It
  • Appropriation
  • Tone of Voice: Metacommunication and Subtext
  • Hailing Sports Cultures
Control code
99977197309
Dimensions
unknown
Extent
1 online resource (vi, 194 pages)
Form of item
online
Isbn
9780585369501
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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