The Resource Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson
Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson
Resource Information
The item Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- "This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics." "This book describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture."--Jacket
- Language
- eng
- Extent
- vi, 194 p
- Contents
-
- Advertising and the Knowing Wink
- Exposing Commercialism?
- Nike and the Construction of a Celebrity Democracy
- The Ambivalence of Hero Worship
- The Multiple Personalities of Nike
- The Community of Sport and Play
- Transcendence in the Human Community
- Reflexivity and Irreverence
- Constructing Irreverence and Sign Value
- The Absence of the Commodity
- Suddenly the Swoosh is Everywhere
- Media-Referential Irreverence
- The Politics of Irreverence
- In Your Face Cynicism
- Irreverence Feeding Cynicism
- You Suck!
- Alienation, Hope and Transcendence: Determinism or Determination?
- Poverty, Hope, and Transcendence
- The "Work" Ethic: Cultural Capital Made the Old-Fashioned Way
- Appropriating African American Culture
- Hyperauthenticity and "Street" Vernacular
- Nike's Global Landscape
- The Shadows of Race and Class
- Signifiers of Alienation and Humanity
- Transcending Difference? Representing Women in Nike's World
- Gender Difference in Nike ads
- Reacting Against the Male Gaze
- Hailing a New Market in a Different Voice
- Constructing Female Celebrity Athletes
- The New Woman in the New Capitalist World Order
- There are Many Paths to Heaven
- Spitituality a la Carte
- Logomania
- Suffering to Win
- Re-Enchanting a Disenchanted World
- "Just Do It," but not on My Planet
- From Cultural Icon to Symbolic Capital
- The Great American Philosophy: "Just Do It"
- Just Metacommunicate It
- Appropriation
- Tone of Voice: Metacommunication and Subtext
- Hailing Sports Cultures
- Isbn
- 9780761961499
- Label
- Nike culture : the sign of the swoosh
- Title
- Nike culture
- Title remainder
- the sign of the swoosh
- Statement of responsibility
- Robert Goldman and Stephen Papson
- Language
- eng
- Summary
- "This book is one of the first to take an in-depth look at how an advertising image works. It situates the Nike swoosh logo in terms of political economy, sociology, culture and semiotics." "This book describes and deconstructs the themes and structures of Nike's advertising, outlines the contradictions between image and practice, and explores the logic of the sign economy. In addition, by focusing on issues revolving around representations of race, class and gender, the desire for both community and recognition, and the construction of sport as a spiritual enterprise, the book offers insights into the cultural contradictions embedded in sports culture."--Jacket
- Cataloging source
- DLC
- http://library.link/vocab/creatorDate
- 1949-
- http://library.link/vocab/creatorName
- Goldman, Robert
- Illustrations
- illustrations
- Index
- index present
- LC call number
- HF5805
- LC item number
- .G65 1998
- Literary form
- non fiction
- Nature of contents
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
- Papson, Stephen
- Series statement
- Core cultural icons
- http://library.link/vocab/subjectName
-
- Advertising
- Sports
- Advertising campaigns
- Advertising campaigns
- Nike (Firm)
- Nike (Firm)
- Nike (Firme)
- Label
- Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Advertising and the Knowing Wink
- Exposing Commercialism?
- Nike and the Construction of a Celebrity Democracy
- The Ambivalence of Hero Worship
- The Multiple Personalities of Nike
- The Community of Sport and Play
- Transcendence in the Human Community
- Reflexivity and Irreverence
- Constructing Irreverence and Sign Value
- The Absence of the Commodity
- Suddenly the Swoosh is Everywhere
- Media-Referential Irreverence
- The Politics of Irreverence
- In Your Face Cynicism
- Irreverence Feeding Cynicism
- You Suck!
- Alienation, Hope and Transcendence: Determinism or Determination?
- Poverty, Hope, and Transcendence
- The "Work" Ethic: Cultural Capital Made the Old-Fashioned Way
- Appropriating African American Culture
- Hyperauthenticity and "Street" Vernacular
- Nike's Global Landscape
- The Shadows of Race and Class
- Signifiers of Alienation and Humanity
- Transcending Difference? Representing Women in Nike's World
- Gender Difference in Nike ads
- Reacting Against the Male Gaze
- Hailing a New Market in a Different Voice
- Constructing Female Celebrity Athletes
- The New Woman in the New Capitalist World Order
- There are Many Paths to Heaven
- Spitituality a la Carte
- Logomania
- Suffering to Win
- Re-Enchanting a Disenchanted World
- "Just Do It," but not on My Planet
- From Cultural Icon to Symbolic Capital
- The Great American Philosophy: "Just Do It"
- Just Metacommunicate It
- Appropriation
- Tone of Voice: Metacommunication and Subtext
- Hailing Sports Cultures
- Control code
- ocm40839004
- Dimensions
- 25 cm.
- Extent
- vi, 194 p
- Isbn
- 9780761961499
- Lccn
- 98061739
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill
- Label
- Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- volume
- Carrier category code
-
- nc
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Contents
-
- Advertising and the Knowing Wink
- Exposing Commercialism?
- Nike and the Construction of a Celebrity Democracy
- The Ambivalence of Hero Worship
- The Multiple Personalities of Nike
- The Community of Sport and Play
- Transcendence in the Human Community
- Reflexivity and Irreverence
- Constructing Irreverence and Sign Value
- The Absence of the Commodity
- Suddenly the Swoosh is Everywhere
- Media-Referential Irreverence
- The Politics of Irreverence
- In Your Face Cynicism
- Irreverence Feeding Cynicism
- You Suck!
- Alienation, Hope and Transcendence: Determinism or Determination?
- Poverty, Hope, and Transcendence
- The "Work" Ethic: Cultural Capital Made the Old-Fashioned Way
- Appropriating African American Culture
- Hyperauthenticity and "Street" Vernacular
- Nike's Global Landscape
- The Shadows of Race and Class
- Signifiers of Alienation and Humanity
- Transcending Difference? Representing Women in Nike's World
- Gender Difference in Nike ads
- Reacting Against the Male Gaze
- Hailing a New Market in a Different Voice
- Constructing Female Celebrity Athletes
- The New Woman in the New Capitalist World Order
- There are Many Paths to Heaven
- Spitituality a la Carte
- Logomania
- Suffering to Win
- Re-Enchanting a Disenchanted World
- "Just Do It," but not on My Planet
- From Cultural Icon to Symbolic Capital
- The Great American Philosophy: "Just Do It"
- Just Metacommunicate It
- Appropriation
- Tone of Voice: Metacommunication and Subtext
- Hailing Sports Cultures
- Control code
- ocm40839004
- Dimensions
- 25 cm.
- Extent
- vi, 194 p
- Isbn
- 9780761961499
- Lccn
- 98061739
- Media category
- unmediated
- Media MARC source
- rdamedia
- Media type code
-
- n
- Other physical details
- ill
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Nike-culture--the-sign-of-the-swoosh-Robert/I0aVGhAJ9rY/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Nike-culture--the-sign-of-the-swoosh-Robert/I0aVGhAJ9rY/">Nike culture : the sign of the swoosh, Robert Goldman and Stephen Papson</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
