The Resource Nokia 3310 : welcome back!, Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed
Nokia 3310 : welcome back!, Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed
Resource Information
The item Nokia 3310 : welcome back!, Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Nokia 3310 : welcome back!, Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- The Nokia brand is trying to make a comeback after it was sold by Microsoft to HMD Global. This case highlights Nokia's growth in the cellphone industry and its attempted comeback with the iconic Nokia 3310 phone. It questions the potential product life cycle of the retro phone to understand the brand's market grabbing potential. The case discusses some of the strategies HMD Global is using to penetrate the market, and ultimately asks: what strategies can the company use to succeed in the fiercely competitive cellphone market? Future growth opportunities and ways to increase the brand's market share are also discussed
- Language
- eng
- Extent
- 1 online resource
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526461001
- Label
- Nokia 3310 : welcome back!
- Title
- Nokia 3310
- Title remainder
- welcome back!
- Statement of responsibility
- Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed
- Language
- eng
- Summary
- The Nokia brand is trying to make a comeback after it was sold by Microsoft to HMD Global. This case highlights Nokia's growth in the cellphone industry and its attempted comeback with the iconic Nokia 3310 phone. It questions the potential product life cycle of the retro phone to understand the brand's market grabbing potential. The case discusses some of the strategies HMD Global is using to penetrate the market, and ultimately asks: what strategies can the company use to succeed in the fiercely competitive cellphone market? Future growth opportunities and ways to increase the brand's market share are also discussed
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Ahmed, Jashim Uddin
- Dewey number
- 621.38456
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- TK6564.4.C45
- LC item number
- A36 2019
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Majid, Mohammad Abdul
- Ahmed, Asma
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Cell phones
- Cell phone systems
- Nokia Oy Elektroniikka
- Strategic planning
- Marketing
- Target audience
- specialized
- Label
- Nokia 3310 : welcome back!, Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000005641
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526461001
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- Nokia 3310 : welcome back!, Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000005641
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526461001
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Nokia-3310--welcome-back-Jashim-Uddin-Ahmed/pMD7MdHWIc4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Nokia-3310--welcome-back-Jashim-Uddin-Ahmed/pMD7MdHWIc4/">Nokia 3310 : welcome back!, Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Nokia 3310 : welcome back!, Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Nokia-3310--welcome-back-Jashim-Uddin-Ahmed/pMD7MdHWIc4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Nokia-3310--welcome-back-Jashim-Uddin-Ahmed/pMD7MdHWIc4/">Nokia 3310 : welcome back!, Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
