Coverart for item
The Resource Nokia 3310 : welcome back!, Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed

Nokia 3310 : welcome back!, Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed

Label
Nokia 3310 : welcome back!
Title
Nokia 3310
Title remainder
welcome back!
Statement of responsibility
Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
The Nokia brand is trying to make a comeback after it was sold by Microsoft to HMD Global. This case highlights Nokia's growth in the cellphone industry and its attempted comeback with the iconic Nokia 3310 phone. It questions the potential product life cycle of the retro phone to understand the brand's market grabbing potential. The case discusses some of the strategies HMD Global is using to penetrate the market, and ultimately asks: what strategies can the company use to succeed in the fiercely competitive cellphone market? Future growth opportunities and ways to increase the brand's market share are also discussed
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Ahmed, Jashim Uddin
Dewey number
621.38456
Illustrations
illustrations
Index
no index present
LC call number
TK6564.4.C45
LC item number
A36 2019
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Majid, Mohammad Abdul
  • Ahmed, Asma
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Cell phones
  • Cell phone systems
  • Nokia Oy Elektroniikka
  • Strategic planning
  • Marketing
Target audience
specialized
Label
Nokia 3310 : welcome back!, Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005641
Extent
1 online resource
Form of item
online
Isbn
9781526461001
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Nokia 3310 : welcome back!, Jashim Uddin Ahmed, Mohammad Abdul Majid, Asma Ahmed
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005641
Extent
1 online resource
Form of item
online
Isbn
9781526461001
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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