Coverart for item
The Resource Northlands Ledger (B) : bringing customer foucs to a newspaper, Robert Dewar

Northlands Ledger (B) : bringing customer foucs to a newspaper, Robert Dewar

Label
Northlands Ledger (B) : bringing customer foucs to a newspaper
Title
Northlands Ledger (B)
Title remainder
bringing customer foucs to a newspaper
Statement of responsibility
Robert Dewar
Creator
Author
Subject
Genre
Language
eng
Summary
Case (A) describes the situation at the Northlands Ledger, a newspaper on its way out of business due in large part to its publisher and editor's focus on what they do and want to keep doing rather than on what their customers (readers and advertisers) want. Case (B) follows on from Case (A)
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Dewar, Robert
Dewey number
658.4
Illustrations
illustrations
Index
no index present
LC call number
HD58.7
Literary form
non fiction
Nature of contents
dictionaries
Series statement
SAGE knowledge. Cases
http://library.link/vocab/subjectName
  • Organizational behavior
  • Corporate turnarounds
  • Leadership
  • American newspapers
Target audience
specialized
Label
Northlands Ledger (B) : bringing customer foucs to a newspaper, Robert Dewar
Instantiates
Publication
Note
  • Originally Published in: Dewar, R. (2011). Northlands Ledger (B): Bringing Customer Focus to a Newspaper. 5-111-006(B). Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001383493
Extent
1 online resource
Form of item
online
Isbn
9781473971004
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote
Label
Northlands Ledger (B) : bringing customer foucs to a newspaper, Robert Dewar
Publication
Note
  • Originally Published in: Dewar, R. (2011). Northlands Ledger (B): Bringing Customer Focus to a Newspaper. 5-111-006(B). Evanston, IL: Kellogg School of Management, Northwestern University
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0001383493
Extent
1 online resource
Form of item
online
Isbn
9781473971004
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white, and colour).
Specific material designation
remote

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