The Resource Northlands Ledger (B) : bringing customer foucs to a newspaper, Robert Dewar
Northlands Ledger (B) : bringing customer foucs to a newspaper, Robert Dewar
Resource Information
The item Northlands Ledger (B) : bringing customer foucs to a newspaper, Robert Dewar represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Northlands Ledger (B) : bringing customer foucs to a newspaper, Robert Dewar represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Case (A) describes the situation at the Northlands Ledger, a newspaper on its way out of business due in large part to its publisher and editor's focus on what they do and want to keep doing rather than on what their customers (readers and advertisers) want. Case (B) follows on from Case (A)
- Language
- eng
- Extent
- 1 online resource
- Note
-
- Originally Published in: Dewar, R. (2011). Northlands Ledger (B): Bringing Customer Focus to a Newspaper. 5-111-006(B). Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781473971004
- Label
- Northlands Ledger (B) : bringing customer foucs to a newspaper
- Title
- Northlands Ledger (B)
- Title remainder
- bringing customer foucs to a newspaper
- Statement of responsibility
- Robert Dewar
- Language
- eng
- Summary
- Case (A) describes the situation at the Northlands Ledger, a newspaper on its way out of business due in large part to its publisher and editor's focus on what they do and want to keep doing rather than on what their customers (readers and advertisers) want. Case (B) follows on from Case (A)
- Cataloging source
- StDuBDS
- http://library.link/vocab/creatorName
- Dewar, Robert
- Dewey number
- 658.4
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HD58.7
- Literary form
- non fiction
- Nature of contents
- dictionaries
- Series statement
- SAGE knowledge. Cases
- http://library.link/vocab/subjectName
-
- Organizational behavior
- Corporate turnarounds
- Leadership
- American newspapers
- Target audience
- specialized
- Label
- Northlands Ledger (B) : bringing customer foucs to a newspaper, Robert Dewar
- Note
-
- Originally Published in: Dewar, R. (2011). Northlands Ledger (B): Bringing Customer Focus to a Newspaper. 5-111-006(B). Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001383493
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473971004
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
- Label
- Northlands Ledger (B) : bringing customer foucs to a newspaper, Robert Dewar
- Note
-
- Originally Published in: Dewar, R. (2011). Northlands Ledger (B): Bringing Customer Focus to a Newspaper. 5-111-006(B). Evanston, IL: Kellogg School of Management, Northwestern University
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Carrier category
- online resource
- Carrier MARC source
- rdacarrier
- Content category
-
- text
- still image
- Content type MARC source
-
- rdacontent
- rdacontent
- Control code
- EDZ0001383493
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781473971004
- Media category
- computer
- Media MARC source
- rdamedia
- Other physical details
- illustrations (black and white, and colour).
- Specific material designation
- remote
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Northlands-Ledger-B--bringing-customer-foucs/FxQ3spWVBJ4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Northlands-Ledger-B--bringing-customer-foucs/FxQ3spWVBJ4/">Northlands Ledger (B) : bringing customer foucs to a newspaper, Robert Dewar</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Northlands-Ledger-B--bringing-customer-foucs/FxQ3spWVBJ4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Northlands-Ledger-B--bringing-customer-foucs/FxQ3spWVBJ4/">Northlands Ledger (B) : bringing customer foucs to a newspaper, Robert Dewar</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
