Coverart for item
The Resource Note on the global watch industry, Dietmar Sternad, Claudia Knoll

Note on the global watch industry, Dietmar Sternad, Claudia Knoll

Label
Note on the global watch industry
Title
Note on the global watch industry
Statement of responsibility
Dietmar Sternad, Claudia Knoll
Creator
Contributor
Author
Subject
Language
eng
Summary
This industry note describes the main developments on the global watch market and in different world regions. First, it contrasts the high quality and premium price strategies of companies from traditional watchmaking countries in Europe (Switzerland, in particular) with the low-cost strategies of competitors from Asia (e.g. from China, Hong Kong, or India). The note further also contains information about the main trends in the international watch industry (e.g. quality improvements in traditional low-cost countries or the rise of mobile Internet devices which are potentially substituting traditional watches) and about the main differences and developments of the world's major watch sales markets in Europe, the United States, and Asia. This industry note can be used either stand-alone (as the basis for an industry analysis) or as an industry background for the case "Jacques Lemans: The Development of a Global Watch Brand"
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Sternad, Dietmar
Dewey number
338.4768111409
Index
no index present
LC call number
HD9999.C582
LC item number
S74 2014
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
Knoll, Claudia
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Clock and watch industry
  • Clock and watch makers
  • Advertising watches
Target audience
specialized
Label
Note on the global watch industry, Dietmar Sternad, Claudia Knoll
Instantiates
Publication
Note
  • Originally Published InSternard, D., & Knoll, C. (2014). Note on the global watch industry. Journal of International Business Education, 9(1), 17-30. JIBE9-0CS2
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005643
Extent
1 online resource.
Form of item
online
Isbn
9781526461209
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
Note on the global watch industry, Dietmar Sternad, Claudia Knoll
Publication
Note
  • Originally Published InSternard, D., & Knoll, C. (2014). Note on the global watch industry. Journal of International Business Education, 9(1), 17-30. JIBE9-0CS2
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005643
Extent
1 online resource.
Form of item
online
Isbn
9781526461209
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

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