The Resource Obama's online campaign : a personal touch for the masses, Ivor Gaber, (streaming video)

Obama's online campaign : a personal touch for the masses, Ivor Gaber, (streaming video)

Label
Obama's online campaign : a personal touch for the masses
Title
Obama's online campaign
Title remainder
a personal touch for the masses
Statement of responsibility
Ivor Gaber
Creator
Presenter
Subject
Genre
Language
eng
Summary
The case study explores the strengths of Obama's 2008 Online Campaign, specifically, maintaining a human touch. By putting an emphasis on local political concerns, sending personalized emails, and engaging loyal supporters to spread the campaign to their close community, "Blue State Digital" was able to raise an incredible 500,000,000 dollars
Related
Member of
Cataloging source
HSTalks
Characteristic
videorecording
http://library.link/vocab/creatorName
Gaber, Ivor
Series statement
Business & management collection
http://library.link/vocab/subjectName
  • Communication in politics
  • Mass media
  • Political campaigns
  • Social media
  • Presidents
  • United States
  • Obama, Barack
  • Blue State Digital
Label
Obama's online campaign : a personal touch for the masses, Ivor Gaber, (streaming video)
Instantiates
Publication
Note
Bite-size case study extracted from the talk: Introduction to political communications / by Ivor Gaber
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7040
Dimensions
unknown
Extent
1 online resource (1 streaming video file (6 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
7040
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other
Label
Obama's online campaign : a personal touch for the masses, Ivor Gaber, (streaming video)
Publication
Note
Bite-size case study extracted from the talk: Introduction to political communications / by Ivor Gaber
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7040
Dimensions
unknown
Extent
1 online resource (1 streaming video file (6 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
7040
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v4.0+, iPhone 4+ (iOS v6.x+), iPad 2+ (iOS v6.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other

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