The Resource PKC Laundries : a start-up business at the crossroads, Ammani Pagadala (National Institute of Construction Management and Research, Hyderabad, India) and Rajiv Gupta (National Institute of Construction Management and Research, Hyderabad, India)

PKC Laundries : a start-up business at the crossroads, Ammani Pagadala (National Institute of Construction Management and Research, Hyderabad, India) and Rajiv Gupta (National Institute of Construction Management and Research, Hyderabad, India)

Label
PKC Laundries : a start-up business at the crossroads
Title
PKC Laundries
Title remainder
a start-up business at the crossroads
Statement of responsibility
Ammani Pagadala (National Institute of Construction Management and Research, Hyderabad, India) and Rajiv Gupta (National Institute of Construction Management and Research, Hyderabad, India)
Creator
Contributor
Author
Subject
Language
eng
Summary
PKC Laundries started a technology-driven laundry service that would be just a click away for their customers and would provide a quick and satisfying cost-effective solution to the customers laundry needs. The business, conceived as a start-up, was based on the asset-light aggregation model which used existing vendors to provide the service. The business has been running for almost two years now but has encountered certain operational challenges of vendor management and in generating sufficient operating profits. At this juncture, the question that is bothering the owners is would it be right if PKC went in for backward integration by investing in an automatic laundry plant to manage the risk of dependency on their vendors or should they strengthen and scale-up the present business model? The owners seem to be in a muddle about their strengths and weaknesses and the foreseeable opportunities and threats and going forward what sort of challenges should they prepare themselves for? This case requires the reader to understand the scenario in which a small and medium enterprise (SME) operates within its micro and macro environment. It then makes the reader think and critically analyse the dilemma the young entrepreneurs are facing and identify the problems and possible strategies to overcome these problems. The case highlights the challenges faced by PKC as an aggregator business and the scope of what PKC can do in the future to strengthen its position. It also explores various marketing management issues such as segmenting, targeting and positioning. The case also helps in understanding strategic management issues such as analysis and formulation and implementation of the strategy
Member of
Cataloging source
UtOrBLW
http://library.link/vocab/creatorName
Pagadala, Ammani
Dewey number
658.11
Illustrations
illustrations
Index
index present
Intended audience
Strategic Management course in an undergraduate programme
LC call number
HD62.5
LC item number
.P34 2018
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorDate
active 2018
http://library.link/vocab/relatedWorkOrContributorName
Gupta, Rajiv
http://library.link/vocab/subjectName
  • New business enterprises
  • Strategic planning
  • Small business
Label
PKC Laundries : a start-up business at the crossroads, Ammani Pagadala (National Institute of Construction Management and Research, Hyderabad, India) and Rajiv Gupta (National Institute of Construction Management and Research, Hyderabad, India)
Instantiates
Publication
Copyright
Note
  • The expected learning outcomes are as follows: To understand the micro and macro environmental factors affecting a firm; to understand the issues involved in formulating and implementing a strategy; to understand the challenges faced by a start-up (both operational and for scaling up); and to understand the strategies adopted by the company to develop their business
  • Teaching Notes are available for educators only. Please contact yourlibrary to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
emerald1017
Dimensions
unknown
Extent
1 online resource (7 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
27 illustrations.
Specific material designation
remote
Label
PKC Laundries : a start-up business at the crossroads, Ammani Pagadala (National Institute of Construction Management and Research, Hyderabad, India) and Rajiv Gupta (National Institute of Construction Management and Research, Hyderabad, India)
Publication
Copyright
Note
  • The expected learning outcomes are as follows: To understand the micro and macro environmental factors affecting a firm; to understand the issues involved in formulating and implementing a strategy; to understand the challenges faced by a start-up (both operational and for scaling up); and to understand the strategies adopted by the company to develop their business
  • Teaching Notes are available for educators only. Please contact yourlibrary to gain login details or email support@emeraldinsight.com to request teaching notes
  • Includes index
Bibliography note
Includes bibliographical references
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Control code
emerald1017
Dimensions
unknown
Extent
1 online resource (7 pages)
Form of item
online
Issn
2045-0621
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
27 illustrations.
Specific material designation
remote

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