Coverart for item
The Resource Pathao : an emerging motorcycle-ride service in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne, Asma Ahmed

Pathao : an emerging motorcycle-ride service in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne, Asma Ahmed

Label
Pathao : an emerging motorcycle-ride service in Bangladesh
Title
Pathao
Title remainder
an emerging motorcycle-ride service in Bangladesh
Statement of responsibility
Jashim Uddin Ahmed, Wahida Shahan Tinne, Asma Ahmed
Creator
Contributor
Author
Subject
Genre
Language
eng
Summary
Pathao, which roughly translates to "send," became the first app-based online motorcycle-ride service in Bangladesh upon its launch in 2015. It is the only company in Bangladesh that provides both logistics and transportation services to Dhaka city dwellers. Early adopters of the ride service are students and people taking rides to and from offices. Although Pathao faces fierce competition from international players in the market, including Uber, the company has an edge over its competitors because its two-wheel rides can fight the hectic traffic jams of Bangladeshi cities better than those of its four-wheeled competitors. Pathao has built on this advantage by taking the time to properly establish its operational activities and build a workforce of vetted employees. With its ability to ensure speedy ride services and its courteous and reliable customer service, Pathao has achieved a good response in its early stage. As a startup, Pathao is a constantly evolving company that believes in embracing dynamism. The company hopes to expand its network to include the whole of Bangladesh and to expand its offerings into other verticals. This case study focuses on how Pathao should address the challenges of being a startup in the aggressive but promising app-based motor rides industry in Bangladesh. It highlights operations and marketing strategies and the significance of having a sound customer service and retention strategy for long-term success during growth
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Ahmed, Jashim Uddin
Dewey number
388.413214
Illustrations
illustrations
Index
no index present
LC call number
HE5620.R53
LC item number
A36 2019
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Tinne, Wahida Shahan
  • Ahmed, Asma
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Ridesharing
  • Motorcycling
  • Customer loyalty
  • Marketing
  • Pathao
Target audience
specialized
Label
Pathao : an emerging motorcycle-ride service in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne, Asma Ahmed
Instantiates
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005660
Extent
1 online resource
Form of item
online
Isbn
9781526462718
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote
Label
Pathao : an emerging motorcycle-ride service in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne, Asma Ahmed
Publication
Note
2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000005660
Extent
1 online resource
Form of item
online
Isbn
9781526462718
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
illustrations.
Specific material designation
remote

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