The Resource Pathao : an emerging motorcycle-ride service in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne, Asma Ahmed
Pathao : an emerging motorcycle-ride service in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne, Asma Ahmed
Resource Information
The item Pathao : an emerging motorcycle-ride service in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne, Asma Ahmed represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Pathao : an emerging motorcycle-ride service in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne, Asma Ahmed represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- Pathao, which roughly translates to "send," became the first app-based online motorcycle-ride service in Bangladesh upon its launch in 2015. It is the only company in Bangladesh that provides both logistics and transportation services to Dhaka city dwellers. Early adopters of the ride service are students and people taking rides to and from offices. Although Pathao faces fierce competition from international players in the market, including Uber, the company has an edge over its competitors because its two-wheel rides can fight the hectic traffic jams of Bangladeshi cities better than those of its four-wheeled competitors. Pathao has built on this advantage by taking the time to properly establish its operational activities and build a workforce of vetted employees. With its ability to ensure speedy ride services and its courteous and reliable customer service, Pathao has achieved a good response in its early stage. As a startup, Pathao is a constantly evolving company that believes in embracing dynamism. The company hopes to expand its network to include the whole of Bangladesh and to expand its offerings into other verticals. This case study focuses on how Pathao should address the challenges of being a startup in the aggressive but promising app-based motor rides industry in Bangladesh. It highlights operations and marketing strategies and the significance of having a sound customer service and retention strategy for long-term success during growth
- Language
- eng
- Extent
- 1 online resource
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Isbn
- 9781526462718
- Label
- Pathao : an emerging motorcycle-ride service in Bangladesh
- Title
- Pathao
- Title remainder
- an emerging motorcycle-ride service in Bangladesh
- Statement of responsibility
- Jashim Uddin Ahmed, Wahida Shahan Tinne, Asma Ahmed
- Language
- eng
- Summary
- Pathao, which roughly translates to "send," became the first app-based online motorcycle-ride service in Bangladesh upon its launch in 2015. It is the only company in Bangladesh that provides both logistics and transportation services to Dhaka city dwellers. Early adopters of the ride service are students and people taking rides to and from offices. Although Pathao faces fierce competition from international players in the market, including Uber, the company has an edge over its competitors because its two-wheel rides can fight the hectic traffic jams of Bangladeshi cities better than those of its four-wheeled competitors. Pathao has built on this advantage by taking the time to properly establish its operational activities and build a workforce of vetted employees. With its ability to ensure speedy ride services and its courteous and reliable customer service, Pathao has achieved a good response in its early stage. As a startup, Pathao is a constantly evolving company that believes in embracing dynamism. The company hopes to expand its network to include the whole of Bangladesh and to expand its offerings into other verticals. This case study focuses on how Pathao should address the challenges of being a startup in the aggressive but promising app-based motor rides industry in Bangladesh. It highlights operations and marketing strategies and the significance of having a sound customer service and retention strategy for long-term success during growth
- Cataloging source
- CaToSAGE
- http://library.link/vocab/creatorName
- Ahmed, Jashim Uddin
- Dewey number
- 388.413214
- Illustrations
- illustrations
- Index
- no index present
- LC call number
- HE5620.R53
- LC item number
- A36 2019
- Literary form
- non fiction
- Nature of contents
-
- dictionaries
- bibliography
- http://library.link/vocab/relatedWorkOrContributorName
-
- Tinne, Wahida Shahan
- Ahmed, Asma
- Series statement
- SAGE Knowledge. Cases
- http://library.link/vocab/subjectName
-
- Ridesharing
- Motorcycling
- Customer loyalty
- Marketing
- Pathao
- Target audience
- specialized
- Label
- Pathao : an emerging motorcycle-ride service in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne, Asma Ahmed
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000005660
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526462718
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
- Label
- Pathao : an emerging motorcycle-ride service in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne, Asma Ahmed
- Note
- 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
- Bibliography note
- Includes bibliographical references and index
- Carrier category
- online resource
- Carrier category code
-
- cr
- Carrier MARC source
- rdacarrier
- Content category
- text
- Content type code
-
- txt
- Content type MARC source
- rdacontent
- Control code
- SAGE000005660
- Extent
- 1 online resource
- Form of item
- online
- Isbn
- 9781526462718
- Media category
- computer
- Media MARC source
- rdamedia
- Media type code
-
- c
- Other physical details
- illustrations.
- Specific material designation
- remote
Library Links
Embed
Settings
Select options that apply then copy and paste the RDF/HTML data fragment to include in your application
Embed this data in a secure (HTTPS) page:
Layout options:
Include data citation:
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Pathao--an-emerging-motorcycle-ride-service-in/oQnHzJHJM0E/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Pathao--an-emerging-motorcycle-ride-service-in/oQnHzJHJM0E/">Pathao : an emerging motorcycle-ride service in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne, Asma Ahmed</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
Note: Adjust the width and height settings defined in the RDF/HTML code fragment to best match your requirements
Preview
Cite Data - Experimental
Data Citation of the Item Pathao : an emerging motorcycle-ride service in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne, Asma Ahmed
Copy and paste the following RDF/HTML data fragment to cite this resource
<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Pathao--an-emerging-motorcycle-ride-service-in/oQnHzJHJM0E/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Pathao--an-emerging-motorcycle-ride-service-in/oQnHzJHJM0E/">Pathao : an emerging motorcycle-ride service in Bangladesh, Jashim Uddin Ahmed, Wahida Shahan Tinne, Asma Ahmed</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">University of Liverpool</a></span></span></span></span></div>
