Coverart for item
The Resource "Pedlar in divinity" : George Whitefield and the transatlantic revivals, 1737-1770, Frank Lambert

"Pedlar in divinity" : George Whitefield and the transatlantic revivals, 1737-1770, Frank Lambert

Label
"Pedlar in divinity" : George Whitefield and the transatlantic revivals, 1737-1770
Title
"Pedlar in divinity"
Title remainder
George Whitefield and the transatlantic revivals, 1737-1770
Statement of responsibility
Frank Lambert
Title variation
George Whitefield and the transatlantic revivals, 1737-1770
Creator
Author
Subject
Genre
Language
eng
Summary
A pioneer in the commercialization of religion, George Whitefield (1714-1770) is seen by many as the most powerful leader of the Great Awakening in America: through his passionate ministry he united local religious revivals into a national movement before there was a nation. An itinerant British preacher who spent much of his adult life in the American colonies, Whitefield was an immensely popular speaker. Crossing national boundaries and ignoring ecclesiastical controls, he preached outdoors or in public houses and guild halls. In London, crowds of more than thirty thousand gathered to hear him, and his audiences exceeded twenty thousand even in the much smaller colonial cities of Philadelphia and Boston. In this fresh interpretation of Whitefield and his age, Frank Lambert focuses not so much on the evangelist's oratorical skills as on the marketing techniques that he borrowed from his contemporaries in the commercial world. What emerges is a fascinating account of the birth of consumer culture in the eighteenth century, especially the new advertising methods available to those selling goods and services - or salvation. Whitefield faced a problem similar to that of the new Atlantic merchants: how to reach an ever-expanding audience of anonymous strangers, most of whom he would never see face-to-face. To contact this mass "congregation," Whitefield aggressively exploited popular print, especially newspapers. In addition, he turned to a technique later imitated by other evangelists such as Dwight L. Moody, Billy Sunday, and Billy Graham: the deployment of advance publicity teams to advertise his coming presentations. Immersed in commerce themselves, Whitefield's auditors appropriated him as a well-publicized import from England. He preached against the excesses and luxuries of the spreading consumer society, but he drew heavily on the new commercialism to explain his mission to himself and to his transatlantic audience
Member of
Biography type
individual biography
Cataloging source
JSTOR
http://library.link/vocab/creatorDate
1943-
http://library.link/vocab/creatorName
Lambert, Frank
Dewey number
269.2/092
Illustrations
  • illustrations
  • portraits
Index
index present
LC call number
BX9225.W4
LC item number
L35 1994eb
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/subjectName
  • Whitefield, George
  • Whitefield, George
  • Whitefield, George
  • Whitefield, George
  • Evangelists
  • Revivals
  • Great Awakening
  • Evangelical Revival
  • Preaching
  • Revivals
  • Great Britain
  • North America
Label
"Pedlar in divinity" : George Whitefield and the transatlantic revivals, 1737-1770, Frank Lambert
Instantiates
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Eighteenth-century transformations: Whitefield's new birth and the consumer revolution -- Whitefield's adaptation of commercial strategies -- Creating an intercolonial revival -- Interpreting the new birth: audience response -- Debating the great awakening in a religious public sphere -- The Americanization of Whitefield -- Legacies
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9780691187969
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations, portraits.
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctv397vwb
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1044750094
  • (OCoLC)1044750094
Label
"Pedlar in divinity" : George Whitefield and the transatlantic revivals, 1737-1770, Frank Lambert
Publication
Antecedent source
unknown
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Eighteenth-century transformations: Whitefield's new birth and the consumer revolution -- Whitefield's adaptation of commercial strategies -- Creating an intercolonial revival -- Interpreting the new birth: audience response -- Debating the great awakening in a religious public sphere -- The Americanization of Whitefield -- Legacies
Dimensions
unknown
Extent
1 online resource
File format
unknown
Form of item
online
Isbn
9780691187969
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other physical details
illustrations, portraits.
http://library.link/vocab/ext/overdrive/overdriveId
22573/ctv397vwb
Quality assurance targets
not applicable
Reformatting quality
unknown
Sound
unknown sound
Specific material designation
remote
System control number
  • on1044750094
  • (OCoLC)1044750094

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