Coverart for item
The Resource Persuasion and power : the art of strategic communication, James P. Farwell ; foreword by John J. Hamre, (electronic book)

Persuasion and power : the art of strategic communication, James P. Farwell ; foreword by John J. Hamre, (electronic book)

Label
Persuasion and power : the art of strategic communication
Title
Persuasion and power
Title remainder
the art of strategic communication
Statement of responsibility
James P. Farwell ; foreword by John J. Hamre
Creator
Subject
Language
eng
Summary
Now more than ever, in the arenas of national security, diplomacy, and military operations, effective communication strategy is of paramount importance. A 24/7 television, radio, and Internet news cycle paired with an explosion in social media demands it. According to James P. Farwell, a former political consultant, the US government's approach to strategic communication has been misguided. Persausion and Power stands apart for its critical evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for the art of strategic communication including psychological operations, military information support operations, propaganda, and public diplomacy. Farwell stresses that words, deeds, actions, and symbols may qualify as strategic communication and aim to mold or shape public opinion to influence behavior in order to attain specific objectives, advance interests, or-viewed from a military perspective-satisfy or create conditions that produce a desired end-state. He contends that a message that is true, consistent, and persuasive is more powerful than any deception.Persuasion and Power is a book about the art of strategic communication, how it is used, where, and why. Using historical examples, Farwell illustrates how its principles have made a critical difference throughout history in the outcomes of crises, conflicts, politics, and diplomacy across different cultures and societies. This insightful volume will help communications officers, policymakers, and students understand when, where, and how they can apply the principles of strategic communication to advance national security interests
Member of
Cataloging source
AU-PeEL
http://library.link/vocab/creatorName
Farwell, James P
Dewey number
  • 320.01
  • 320.014
  • 354.75
LC call number
JA85 .F37 2012
Nature of contents
dictionaries
http://library.link/vocab/subjectName
  • Communication in politics
  • Communication in international relations
Label
Persuasion and power : the art of strategic communication, James P. Farwell ; foreword by John J. Hamre, (electronic book)
Instantiates
Publication
Contents
  • "Cover"; "Contents"; "Foreword"; "Acknowledgments"; "List of Abbreviations"; "Introduction"; "Part I: The Forms of Strategic Communication"; "1: Psychological Operations"; "2: Propaganda: The Resonance of Emotion"; "3: Public Affairs: Concept versus Reality"; "4: Public Diplomacy"; "Part II: Words, Images and Symbols, and Deeds"; "5: Words"; "6: Images and Symbols"; "7: Deeds"; "Part III: Campaigns of Influence"; "8: Do Authoritarians Care?"; "9: Is Success about Leadership or Communication?"; "10: The Marks of Leadership"; "11: Campaigns of Influence"; "12: Defining Winning or Losing"
  • "13: Strategy""14: Tactics"; "Part IV: Weapons of Strategic Communication"; "15: Television as a Weapon"; "16: Radio as a Weapon"; "Part V: More Effective Strategic Communication"; "17: Change That Would Matter"; "18: Conclusion"; "Notes"; "About the Author"; "Index"; "A"; "B"; "C"; "D"; "E"; "F"; "G"; "H"; "I"; "J"; "K"; "L"; "M"; "N"; "O"; "P"; "Q"; "R"; "S"; "T"; "U"; "V"; "W"; "Y"; "Z"
Control code
PURCH EBC1325115
Dimensions
unknown
Extent
1 online resource (305 p.)
Form of item
electronic
Governing access note
There is no limit to the number of simultaneous users but there is a limit of 325 uses (cumulative between all users) in each 12 month period, from the date of purchase. Library staff are alerted when the remaining number of uses is low and will decide whether to buy another copy.Printing is restricted to 20% of the total pages of the ebook, per patron. Copying and pasting is restricted to 5% of the total pages of the ebook, per person. However, printing and copy and paste permissions in excess of this may be granted by some publishers
Isbn
9781589019430
Specific material designation
remote
Label
Persuasion and power : the art of strategic communication, James P. Farwell ; foreword by John J. Hamre, (electronic book)
Publication
Contents
  • "Cover"; "Contents"; "Foreword"; "Acknowledgments"; "List of Abbreviations"; "Introduction"; "Part I: The Forms of Strategic Communication"; "1: Psychological Operations"; "2: Propaganda: The Resonance of Emotion"; "3: Public Affairs: Concept versus Reality"; "4: Public Diplomacy"; "Part II: Words, Images and Symbols, and Deeds"; "5: Words"; "6: Images and Symbols"; "7: Deeds"; "Part III: Campaigns of Influence"; "8: Do Authoritarians Care?"; "9: Is Success about Leadership or Communication?"; "10: The Marks of Leadership"; "11: Campaigns of Influence"; "12: Defining Winning or Losing"
  • "13: Strategy""14: Tactics"; "Part IV: Weapons of Strategic Communication"; "15: Television as a Weapon"; "16: Radio as a Weapon"; "Part V: More Effective Strategic Communication"; "17: Change That Would Matter"; "18: Conclusion"; "Notes"; "About the Author"; "Index"; "A"; "B"; "C"; "D"; "E"; "F"; "G"; "H"; "I"; "J"; "K"; "L"; "M"; "N"; "O"; "P"; "Q"; "R"; "S"; "T"; "U"; "V"; "W"; "Y"; "Z"
Control code
PURCH EBC1325115
Dimensions
unknown
Extent
1 online resource (305 p.)
Form of item
electronic
Governing access note
There is no limit to the number of simultaneous users but there is a limit of 325 uses (cumulative between all users) in each 12 month period, from the date of purchase. Library staff are alerted when the remaining number of uses is low and will decide whether to buy another copy.Printing is restricted to 20% of the total pages of the ebook, per patron. Copying and pasting is restricted to 5% of the total pages of the ebook, per person. However, printing and copy and paste permissions in excess of this may be granted by some publishers
Isbn
9781589019430
Specific material designation
remote

Library Locations

Processing Feedback ...