Coverart for item
The Resource Presidential campaigning in the Internet age, Jennifer Stromer-Galley

Presidential campaigning in the Internet age, Jennifer Stromer-Galley

Label
Presidential campaigning in the Internet age
Title
Presidential campaigning in the Internet age
Statement of responsibility
Jennifer Stromer-Galley
Creator
Author
Subject
Language
eng
Summary
Presidential candidates and their campaigns in the United States are fully invested in the use of social media. Yet, since 1996 presidential campaigns have been experimenting with ways to use digital communication technologies on the Internet to their advantage. This text tells the stories of the practices of campaigning online between 1996 and 2016, looking at winners and also-rans. The stories provide rich details of the factors that contribute to the success or failure of candidates, including the influence of digital media. The stories also show how political campaigns over six election cycles transitioned from the paradigm of mass media campaigning, to networked campaigning, and finally to mass-targeted campaigning
Member of
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Stromer-Galley, Jennifer
Dewey number
324.70973
Illustrations
illustrations
Index
index present
Intended audience
Specialized
LC call number
JK2281
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
Series statement
  • Oxford studies in digital politics
  • Oxford scholarship online
http://library.link/vocab/subjectName
  • Political campaigns
  • Political campaigns
  • Internet in political campaigns
  • Presidents
Target audience
specialized
Label
Presidential campaigning in the Internet age, Jennifer Stromer-Galley
Instantiates
Publication
Note
Also issued in print: 2019
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0002078006
Extent
1 online resource
Form of item
online
Isbn
9780190694081
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white).
Specific material designation
remote
Label
Presidential campaigning in the Internet age, Jennifer Stromer-Galley
Publication
Note
Also issued in print: 2019
Bibliography note
Includes bibliographical references and index
Carrier category
online resource
Carrier MARC source
rdacarrier
Content category
  • text
  • still image
Content type MARC source
  • rdacontent
  • rdacontent
Control code
EDZ0002078006
Extent
1 online resource
Form of item
online
Isbn
9780190694081
Media category
computer
Media MARC source
rdamedia
Other physical details
illustrations (black and white).
Specific material designation
remote

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