The Resource Pricing in the pharmaceutical industry, E.M. (Mick) Kolassa, (streaming video)

Pricing in the pharmaceutical industry, E.M. (Mick) Kolassa, (streaming video)

Label
Pricing in the pharmaceutical industry
Title
Pricing in the pharmaceutical industry
Statement of responsibility
E.M. (Mick) Kolassa
Creator
Speaker
Subject
Language
eng
Member of
Cataloging source
KCL
Characteristic
videorecording
http://library.link/vocab/creatorName
Kolassa, E. M
Series statement
Pharmaceutical marketing : latest insights, challenges, solutions and trends
http://library.link/vocab/subjectName
  • Drugs
  • Pharmaceutical industry
  • Pricing
Label
Pricing in the pharmaceutical industry, E.M. (Mick) Kolassa, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Understanding how prices are currently set in the global pharmaceutical industry -- The importance of developing a pricing strategy, as opposed to simply setting a price -- The factors that must be considered when taking pricing actions -- The implications of poor pricing decisions
Control code
HST1912_1_2
Dimensions
unknown
Extent
1 streaming video file (41 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements : Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Pricing in the pharmaceutical industry, E.M. (Mick) Kolassa, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: Understanding how prices are currently set in the global pharmaceutical industry -- The importance of developing a pricing strategy, as opposed to simply setting a price -- The factors that must be considered when taking pricing actions -- The implications of poor pricing decisions
Control code
HST1912_1_2
Dimensions
unknown
Extent
1 streaming video file (41 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd. col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements : Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

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