Coverart for item
The Resource Pricing perspectives : marketing and management implications of new theories and applications, edited by Sandra Rothenberger, Florian Siems, (electronic book ;)

Pricing perspectives : marketing and management implications of new theories and applications, edited by Sandra Rothenberger, Florian Siems, (electronic book ;)

Label
Pricing perspectives : marketing and management implications of new theories and applications
Title
Pricing perspectives
Title remainder
marketing and management implications of new theories and applications
Statement of responsibility
edited by Sandra Rothenberger, Florian Siems
Contributor
Subject
Language
eng
Summary
The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies
Member of
Cataloging source
UK-WkNB
Illustrations
illustrations
Index
index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
  • Rothenberger, Sandra M
  • Siems, Florian
http://library.link/vocab/subjectName
  • Pricing
  • Marketing
Label
Pricing perspectives : marketing and management implications of new theories and applications, edited by Sandra Rothenberger, Florian Siems, (electronic book ;)
Instantiates
Publication
Note
  • Originally published in: 2008
  • "The first European Pricing and Marketing Conference (PRIMA), held in Innsbruck in September 2007, contributed substantially to the idea and content of this work." -- p. ix
Antecedent source
file reproduced from original
Color
multicolored
Contents
PART I: HISTORICAL AND NEW PRICING PERSPECTIVES -- Putting pricing experience in perspective: A satirical view from Victorian America / A. C. Holden -- Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment / H. Estelami -- PART II: VALUE BASED PRICING -- Does being good pay off? An application of the negativity bias to consumers' price response to social product information / D. C. Moosmayer -- Reference points beyond price - fairness effects in customer choices / C. Mathies -- Price sensitivity for green power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland / J. Hari, N. Karathanasis and S. Burri -- PART III: EFFICIENCY THROUGH PRICE TRANSPARENCY -- Exploring the role of information and confidence in price fairness judgments / S. Rothenberger, D. Grewal and G. Iyer -- Price transparency on the Internet - Requirements of revenue management for the development of an online strategy in the hospitality industry / R. Egger and I. Walters -- PART IV: SECTORAL PRICING -- Revenue Management and its application within the hospitality industry: History and future development / M. B. Baltazar -- The link between transfer pricing in accounting and marketing / C. Mitter and F. Siems
Extent
248 p.
File format
one file format
Form of item
electronic
Isbn
9780230207226
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
unknown
Reformatting quality
unknown
Specific material designation
remote
System details
Requires Adobe Reader
Label
Pricing perspectives : marketing and management implications of new theories and applications, edited by Sandra Rothenberger, Florian Siems, (electronic book ;)
Publication
Note
  • Originally published in: 2008
  • "The first European Pricing and Marketing Conference (PRIMA), held in Innsbruck in September 2007, contributed substantially to the idea and content of this work." -- p. ix
Antecedent source
file reproduced from original
Color
multicolored
Contents
PART I: HISTORICAL AND NEW PRICING PERSPECTIVES -- Putting pricing experience in perspective: A satirical view from Victorian America / A. C. Holden -- Reflections and emerging perspectives on the strategic implications of a multi-dimensional pricing environment / H. Estelami -- PART II: VALUE BASED PRICING -- Does being good pay off? An application of the negativity bias to consumers' price response to social product information / D. C. Moosmayer -- Reference points beyond price - fairness effects in customer choices / C. Mathies -- Price sensitivity for green power in electricity markets: results from a conjoint analysis and a representative survey in Switzerland / J. Hari, N. Karathanasis and S. Burri -- PART III: EFFICIENCY THROUGH PRICE TRANSPARENCY -- Exploring the role of information and confidence in price fairness judgments / S. Rothenberger, D. Grewal and G. Iyer -- Price transparency on the Internet - Requirements of revenue management for the development of an online strategy in the hospitality industry / R. Egger and I. Walters -- PART IV: SECTORAL PRICING -- Revenue Management and its application within the hospitality industry: History and future development / M. B. Baltazar -- The link between transfer pricing in accounting and marketing / C. Mitter and F. Siems
Extent
248 p.
File format
one file format
Form of item
electronic
Isbn
9780230207226
Level of compression
unknown
Other physical details
ill.
Quality assurance targets
unknown
Reformatting quality
unknown
Specific material designation
remote
System details
Requires Adobe Reader

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