Coverart for item
The Resource Pro logo : brands as a factor of progress, Michel Chevalier, Gerald Mazzalovo, (electronic book)

Pro logo : brands as a factor of progress, Michel Chevalier, Gerald Mazzalovo, (electronic book)

Label
Pro logo : brands as a factor of progress
Title
Pro logo
Title remainder
brands as a factor of progress
Statement of responsibility
Michel Chevalier, Gerald Mazzalovo
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
UK-WkNB
http://library.link/vocab/creatorDate
1943-
http://library.link/vocab/creatorName
Chevalier, Michel
Index
no index present
Literary form
non fiction
http://library.link/vocab/relatedWorkOrContributorName
Mazzalovo, Gerald
http://library.link/vocab/subjectName
  • Brand name products
  • Brand name products
  • Corporate image
  • Logos (Symbols)
  • Consumer behavior
  • Customer relations
Label
Pro logo : brands as a factor of progress, Michel Chevalier, Gerald Mazzalovo, (electronic book)
Instantiates
Publication
Contents
Introduction -- Part 1: The world of brands -- What is a Brand? -- Anti-Brand Communication From Value to Progress -- Part 2: Brand management -- Brand Identity -- The Brand Lifecycle and the Global Dimension -- The Brand Audit -- Part 3: The role of the consumer -- Consumers' Behaviour -- Consumers' Power -- Structured Consumer Action -- Conclusion: Brands and Globalization
Control code
9780230508897
Extent
304 p.
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9780230508897
Specific material designation
remote
System details
Adobe Ebook Reader
Label
Pro logo : brands as a factor of progress, Michel Chevalier, Gerald Mazzalovo, (electronic book)
Publication
Contents
Introduction -- Part 1: The world of brands -- What is a Brand? -- Anti-Brand Communication From Value to Progress -- Part 2: Brand management -- Brand Identity -- The Brand Lifecycle and the Global Dimension -- The Brand Audit -- Part 3: The role of the consumer -- Consumers' Behaviour -- Consumers' Power -- Structured Consumer Action -- Conclusion: Brands and Globalization
Control code
9780230508897
Extent
304 p.
Form of item
electronic
Governing access note
Users can print and/or download individual articles/chapters and other individual items from Palgrave Connect ebooks, limited to no more than one chapter per title per authorised user
Isbn
9780230508897
Specific material designation
remote
System details
Adobe Ebook Reader

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