Coverart for item
The Resource Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, B.J. Dunlap, editor, (electronic book)

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, B.J. Dunlap, editor, (electronic book)

Label
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
Title
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
Statement of responsibility
B.J. Dunlap, editor
Creator
Contributor
Editor
Subject
Genre
Language
eng
Summary
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Member of
Cataloging source
N$T
Dewey number
658.8
Index
index present
LC call number
HF5411
LC item number
.A22 2015eb
Literary form
non fiction
Nature of contents
dictionaries
http://bibfra.me/vocab/lite/organizationDate
(1990 :
http://bibfra.me/vocab/lite/organizationName
Academy of Marketing Science
http://library.link/vocab/relatedWorkOrContributorName
Dunlap, B. J.
Series statement
Developments in Marketing Science,
http://library.link/vocab/subjectName
Marketing
Label
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, B.J. Dunlap, editor, (electronic book)
Instantiates
Publication
Note
Includes author index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Consumer Behavior -- Distribution/Sales Force Management -- European Contributions to Marketing -- Industrial Marketing -- International Marketing -- Marketing Education/Macro Marketing -- Minority Marketing -- Promotion and Pricing -- Research Methodology -- Retailing -- Service Marketing -- Strategic Marketing
Control code
SPR899211471
Dimensions
unknown
Extent
1 online resource (xxxiv, 546 pages).
File format
unknown
Form of item
online
Isbn
9783319132532
Isbn Type
(print)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-13254-9
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote
Label
Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference, B.J. Dunlap, editor, (electronic book)
Publication
Note
Includes author index
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Consumer Behavior -- Distribution/Sales Force Management -- European Contributions to Marketing -- Industrial Marketing -- International Marketing -- Marketing Education/Macro Marketing -- Minority Marketing -- Promotion and Pricing -- Research Methodology -- Retailing -- Service Marketing -- Strategic Marketing
Control code
SPR899211471
Dimensions
unknown
Extent
1 online resource (xxxiv, 546 pages).
File format
unknown
Form of item
online
Isbn
9783319132532
Isbn Type
(print)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-13254-9
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote

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