Coverart for item
The Resource Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference : Orlando, Florida, May 17-20, 1995, Roger Gomes, editor ; Nancy Rochester and Debbie Holbrooks, proceedings coordinators, (electronic book)

Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference : Orlando, Florida, May 17-20, 1995, Roger Gomes, editor ; Nancy Rochester and Debbie Holbrooks, proceedings coordinators, (electronic book)

Label
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference : Orlando, Florida, May 17-20, 1995
Title
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference
Title remainder
Orlando, Florida, May 17-20, 1995
Statement of responsibility
Roger Gomes, editor ; Nancy Rochester and Debbie Holbrooks, proceedings coordinators
Creator
Contributor
Editor
Subject
Genre
Language
eng
Summary
This volume includes the full proceedings from the 1995 Academy of Marketing Science (AMS) Annual Conference held in Orlando, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, advertising, branding, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Member of
Cataloging source
N$T
Dewey number
658.8
Index
no index present
LC call number
HF5411
LC item number
.A22 2015eb
Literary form
non fiction
Nature of contents
dictionaries
http://bibfra.me/vocab/lite/organizationDate
(1995 :
http://bibfra.me/vocab/lite/organizationName
Academy of Marketing Science
http://library.link/vocab/relatedWorkOrContributorName
Gomes, Roger
Series statement
Developments in marketing science
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
Label
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference : Orlando, Florida, May 17-20, 1995, Roger Gomes, editor ; Nancy Rochester and Debbie Holbrooks, proceedings coordinators, (electronic book)
Instantiates
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
High Technology and Computers in the Global Environment -- Advertising: Images and Differential Effects -- Pricing and Product/Brand Mangement -- Buyer Behavior and Consumer Issues -- Macromarketing and Public Policy -- Similarity, Schematicity, and Choice Clustering in Consumer Behavior -- The Marketing Concept Revisited -- Exploring Consumption Behavior Differences and Asymmetries Between Groups -- Retail Patronage and Perceived Value Across Cultures -- Strategy, Strategic Orientation, and Strategic Response -- Global Marketing Strategy -- Sales Motivation and Compensation -- Selling and Sale Management -- Free Trade and International Marketing Strategy -- Conceptual & Modeling Issues in Services Marketing -- Quantitative Methods -- Country-of-Origin and Ethnocentrism -- Emerging Issues in Professional Services Marketing -- Elements of Channel Relationships -- Positioning in Channel Relationships -- Advances in Research on Marketing of Industrial Services -- Non-Quantitative Methods -- Macromarketing in the Global Environment -- Inventory, Price and Sales Management in the Retailing Environment -- Research Areas in Channel Relationships -- Market Entry and Internationalization -- Strategic Options and Related Organizational Issues -- Marketing Education Issues
Control code
SPR900781346
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783319131467
Isbn Type
(print)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-13147-4
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote
Label
Proceedings of the 1995 Academy of Marketing Science (AMS) Annual Conference : Orlando, Florida, May 17-20, 1995, Roger Gomes, editor ; Nancy Rochester and Debbie Holbrooks, proceedings coordinators, (electronic book)
Publication
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
High Technology and Computers in the Global Environment -- Advertising: Images and Differential Effects -- Pricing and Product/Brand Mangement -- Buyer Behavior and Consumer Issues -- Macromarketing and Public Policy -- Similarity, Schematicity, and Choice Clustering in Consumer Behavior -- The Marketing Concept Revisited -- Exploring Consumption Behavior Differences and Asymmetries Between Groups -- Retail Patronage and Perceived Value Across Cultures -- Strategy, Strategic Orientation, and Strategic Response -- Global Marketing Strategy -- Sales Motivation and Compensation -- Selling and Sale Management -- Free Trade and International Marketing Strategy -- Conceptual & Modeling Issues in Services Marketing -- Quantitative Methods -- Country-of-Origin and Ethnocentrism -- Emerging Issues in Professional Services Marketing -- Elements of Channel Relationships -- Positioning in Channel Relationships -- Advances in Research on Marketing of Industrial Services -- Non-Quantitative Methods -- Macromarketing in the Global Environment -- Inventory, Price and Sales Management in the Retailing Environment -- Research Areas in Channel Relationships -- Market Entry and Internationalization -- Strategic Options and Related Organizational Issues -- Marketing Education Issues
Control code
SPR900781346
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783319131467
Isbn Type
(print)
Level of compression
unknown
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-13147-4
Quality assurance targets
not applicable
Reformatting quality
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote

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