Coverart for item
The Resource Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference, Harlan E. Spotts [editor], (electronic book)

Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference, Harlan E. Spotts [editor], (electronic book)

Label
Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference
Title
Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference
Statement of responsibility
Harlan E. Spotts [editor]
Creator
Contributor
Editor
Subject
Genre
Language
eng
Summary
Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy?s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2002 Academy of Marketing Science (AMS) Annual Conference held in Sanibel Harbour Resort, Florida
Member of
Cataloging source
YDXCP
Dewey number
658.8
Index
no index present
LC call number
HF5411
LC item number
.A233 2015eb
Literary form
non fiction
Nature of contents
dictionaries
http://bibfra.me/vocab/lite/organizationDate
(2002 :
http://bibfra.me/vocab/lite/organizationName
Academy of Marketing Science
http://library.link/vocab/relatedWorkOrContributorName
Spotts, Harlan E.
Series statement
Developments in marketing science : proceedings of the Academy of Marketing Science
http://library.link/vocab/subjectName
  • Marketing
  • Marketing
  • Marketing
Label
Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference, Harlan E. Spotts [editor], (electronic book)
Instantiates
Publication
Copyright
Note
  • International conference proceedings
  • "Reprint from original edition"--Title page verso
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Pricing and Social Topics in Marketing -- Exploring Issues in Modern Tourism -- Investigations in Retailing -- International Marketing Management Issues -- Information Use and Customer Behavior -- Relationships in a Business-to-Business Setting -- Globalization and Marketing Challenges -- Selling and Sales Management -- Inquiries in Strategic Marketing -- Building Relationships and Theory in Retailing -- Marketing on the?Net? -- Issues in Teaching and Research -- Issues and Approaches to Relationship Marketing Research -- The Topic of Tourism: Further Inquiries -- Methodological Perspectives in Marketing -- Internet and International Marketing -- Services -- Poster Presentations -- Variety-Seeking, Loyalty, and Customer Retention -- New Perspectives in Advertising -- Issues in Marketing Education -- Consumer Attitudes and Choice
Control code
SPR898424232
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783319118819
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-11882-6
Quality assurance targets
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote
Label
Proceedings of the 2002 Academy of Marketing Science (AMS) annual conference, Harlan E. Spotts [editor], (electronic book)
Publication
Copyright
Note
  • International conference proceedings
  • "Reprint from original edition"--Title page verso
Antecedent source
unknown
Carrier category
online resource
Carrier category code
cr
Carrier MARC source
rdacarrier
Color
multicolored
Content category
text
Content type code
txt
Content type MARC source
rdacontent
Contents
Pricing and Social Topics in Marketing -- Exploring Issues in Modern Tourism -- Investigations in Retailing -- International Marketing Management Issues -- Information Use and Customer Behavior -- Relationships in a Business-to-Business Setting -- Globalization and Marketing Challenges -- Selling and Sales Management -- Inquiries in Strategic Marketing -- Building Relationships and Theory in Retailing -- Marketing on the?Net? -- Issues in Teaching and Research -- Issues and Approaches to Relationship Marketing Research -- The Topic of Tourism: Further Inquiries -- Methodological Perspectives in Marketing -- Internet and International Marketing -- Services -- Poster Presentations -- Variety-Seeking, Loyalty, and Customer Retention -- New Perspectives in Advertising -- Issues in Marketing Education -- Consumer Attitudes and Choice
Control code
SPR898424232
Dimensions
unknown
Extent
1 online resource.
File format
unknown
Form of item
online
Isbn
9783319118819
Media category
computer
Media MARC source
rdamedia
Media type code
c
Other control number
10.1007/978-3-319-11882-6
Quality assurance targets
unknown
Reproduction note
Electronic resource.
Sound
unknown sound
Specific material designation
remote

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