The Resource Profit, the role of world class strategic marketing planning, Malcolm McDonald, (streaming video)

Profit, the role of world class strategic marketing planning, Malcolm McDonald, (streaming video)

Label
Profit, the role of world class strategic marketing planning
Title
Profit, the role of world class strategic marketing planning
Statement of responsibility
Malcolm McDonald
Creator
Speaker
Subject
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorName
McDonald, Malcolm
Series statement
Principles of marketing : guidelines for effective practice
http://library.link/vocab/subjectName
  • Business planning
  • Market segmentation
  • Marketing research
  • Marketing
  • Strategic planning
Label
Profit, the role of world class strategic marketing planning, Malcolm McDonald, (streaming video)
Instantiates
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
monaural
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
Contents: The need for marketing planning -- Key elements of world class marketing -- How to begin the process -- How to understand your market -- How to segment your market -- How to understand your customers' needs -- How to prioritise your marketing objectives and strategies -- how to test the value of your marketing plan
Control code
HST2996_1_2
Dimensions
unknown
Extent
1 streaming video file (45 min.)
File format
one file format
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Profit, the role of world class strategic marketing planning, Malcolm McDonald, (streaming video)
Publication
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Color
multicolored
Configuration of playback channels
monaural
Content category
two-dimensional moving image
Content type code
  • tdi
Content type MARC source
rdacontent
Contents
Contents: The need for marketing planning -- Key elements of world class marketing -- How to begin the process -- How to understand your market -- How to segment your market -- How to understand your customers' needs -- How to prioritise your marketing objectives and strategies -- how to test the value of your marketing plan
Control code
HST2996_1_2
Dimensions
unknown
Extent
1 streaming video file (45 min.)
File format
one file format
Form of item
electronic
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

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