Coverart for item
The Resource Promoting without hurting supply chain performance : a case study of 11.11 Shopping Day in China, Lifang Wu, Haihao Jin

Promoting without hurting supply chain performance : a case study of 11.11 Shopping Day in China, Lifang Wu, Haihao Jin

Label
Promoting without hurting supply chain performance : a case study of 11.11 Shopping Day in China
Title
Promoting without hurting supply chain performance
Title remainder
a case study of 11.11 Shopping Day in China
Statement of responsibility
Lifang Wu, Haihao Jin
Creator
Contributor
Author
Subject
Language
eng
Summary
Alibaba, the e-commerce giant in China, launched the annual 11/11 shopping day with deep discounts to energize the otherwise slow selling season in November 2009. It had ever since gained fanatic popularity in China. Alibaba logged $5.78 billion of online transactions on a single day of 11/11/2013 which represented 700 times growth over 2009. This case presents the 11/11 shopping day story as well as the developments of the e-commerce industry in China, highlighting the marketing success and operational inefficiencies associated with the huge promotion event
Member of
Cataloging source
CaToSAGE
http://library.link/vocab/creatorName
Wu, Lifang
Dewey number
381.1420951
Index
no index present
LC call number
HF5548.325.C6
LC item number
W85 2014
Literary form
non fiction
Nature of contents
dictionaries
http://library.link/vocab/relatedWorkOrContributorName
Jin, Haihao
Series statement
SAGE Knowledge. Cases
http://library.link/vocab/subjectName
  • Electronic commerce
  • Alibaba Group
Target audience
specialized
Label
Promoting without hurting supply chain performance : a case study of 11.11 Shopping Day in China, Lifang Wu, Haihao Jin
Instantiates
Publication
Note
  • Originally published in Wu, L., & Jin, H. (2014). Promoting without hurting supply chain performance: A case study of 11.11 shopping day in China. Operations Management Education Review 8(1), 5-30. OMER8-0CS1
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003648
Extent
1 online resource.
Form of item
online
Isbn
9781526455956
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote
Label
Promoting without hurting supply chain performance : a case study of 11.11 Shopping Day in China, Lifang Wu, Haihao Jin
Publication
Note
  • Originally published in Wu, L., & Jin, H. (2014). Promoting without hurting supply chain performance: A case study of 11.11 shopping day in China. Operations Management Education Review 8(1), 5-30. OMER8-0CS1
  • 2Teacher Notes for Sage Business Cases are available for academic staff. Contact the Liaison Librarian for Business and Management for details3
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Control code
SAGE000003648
Extent
1 online resource.
Form of item
online
Isbn
9781526455956
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Specific material designation
remote

Library Locations

Processing Feedback ...