Coverart for item
The Resource Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis, (electronic book)

Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis, (electronic book)

Label
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding
Title
Promotional cultures
Title remainder
the rise and spread of advertising, public relations, marketing and branding
Statement of responsibility
Aeron Davis
Title variation
Rise and spread of advertising, public relations, marketing and branding
Creator
Contributor
Author
Subject
Genre
Language
eng
Cataloging source
NhCcYBP
http://library.link/vocab/creatorName
Davis, Aeron
Dewey number
302.2
Index
index present
Literary form
non fiction
Nature of contents
  • dictionaries
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
EBSCOhost
http://library.link/vocab/subjectName
  • Communication and culture
  • Communication and culture
  • Mass media and culture
  • Advertising
  • Public relations
  • Marketing
Label
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis, (electronic book)
Instantiates
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 203-236) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. I. Producers, consumers and texts -- Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture ---- pt. II. Commodities, media and celebrity -- Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power ---- pt. III. Politics, markets and society -- Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value
Control code
99985811081
Dimensions
unknown
Extent
1 online resource (xi, 247 pages.) :
Form of item
online
Isbn
9780745639833
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
99954516231
Reproduction note
Electronic reproduction.
Specific material designation
remote
Label
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis, (electronic book)
Publication
Copyright
Bibliography note
Includes bibliographical references (pages 203-236) and index
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. I. Producers, consumers and texts -- Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture ---- pt. II. Commodities, media and celebrity -- Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power ---- pt. III. Politics, markets and society -- Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value
Control code
99985811081
Dimensions
unknown
Extent
1 online resource (xi, 247 pages.) :
Form of item
online
Isbn
9780745639833
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other control number
99954516231
Reproduction note
Electronic reproduction.
Specific material designation
remote

Library Locations

Processing Feedback ...