Coverart for item
The Resource Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis

Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis

Label
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding
Title
Promotional cultures
Title remainder
the rise and spread of advertising, public relations, marketing and branding
Statement of responsibility
Aeron Davis
Title variation
Rise and spread of advertising, public relations, marketing and branding
Creator
Author
Subject
Genre
Language
eng
Summary
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us
Cataloging source
UKMGB
http://library.link/vocab/creatorName
Davis, Aeron
Dewey number
302.2
Index
index present
LC call number
P94.6
LC item number
.D38 2013
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Communication and culture
  • Communication and culture
  • Mass media and culture
  • Advertising
  • Public relations
  • Marketing
Label
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 203-236) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. I. Producers, consumers and texts -- Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture ---- pt. II. Commodities, media and celebrity -- Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power ---- pt. III. Politics, markets and society -- Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value
Control code
ocn827267058
Dimensions
24 cm
Extent
xi, 247 p
Isbn
9780745639833
Lccn
2013363976
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Label
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis
Publication
Bibliography note
Includes bibliographical references (pages 203-236) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
pt. I. Producers, consumers and texts -- Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture ---- pt. II. Commodities, media and celebrity -- Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power ---- pt. III. Politics, markets and society -- Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value
Control code
ocn827267058
Dimensions
24 cm
Extent
xi, 247 p
Isbn
9780745639833
Lccn
2013363976
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n

Library Locations

    • Sydney Jones LibraryBorrow it
      Chatham Street, Liverpool, L7 7BD, GB
      53.403069 -2.963723
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