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The Resource Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis

Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis

Label
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding
Title
Promotional cultures
Title remainder
the rise and spread of advertising, public relations, marketing and branding
Statement of responsibility
Aeron Davis
Creator
Author
Subject
Genre
Language
eng
Summary
In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us
Cataloging source
StDuBDS
http://library.link/vocab/creatorName
Davis, Aeron
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Communication and culture
  • Communication and culture
  • Advertising
Label
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 203-236) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
pt. I. Producers, consumers and texts -- Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture ---- pt. II. Commodities, media and celebrity -- Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power ---- pt. III. Politics, markets and society -- Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value
Control code
024415001
Dimensions
23 cm
Extent
xi, 247 pages
Isbn
9780745639826
Media category
unmediated
Media MARC source
rdamedia
Label
Promotional cultures : the rise and spread of advertising, public relations, marketing and branding, Aeron Davis
Publication
Bibliography note
Includes bibliographical references (pages 203-236) and index
Carrier category
volume
Carrier MARC source
rdacarrier
Content category
text
Content type MARC source
rdacontent
Contents
pt. I. Producers, consumers and texts -- Production : industry and its critics -- Audiences and consumers -- Texts : situating the text in promotional culture ---- pt. II. Commodities, media and celebrity -- Commodities : promotional influences on the creation of stuff -- News media and popular culture : promotion and creative autonomy -- Celebrity culture and symbolic power ---- pt. III. Politics, markets and society -- Politics and political representation -- Conflict and pluralism in civil society -- Economies, speculative markets and value
Control code
024415001
Dimensions
23 cm
Extent
xi, 247 pages
Isbn
9780745639826
Media category
unmediated
Media MARC source
rdamedia
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