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The Resource Public relations : the basics, Ron Smith, (electronic book)

Public relations : the basics, Ron Smith, (electronic book)

Label
Public relations : the basics
Title
Public relations
Title remainder
the basics
Statement of responsibility
Ron Smith
Creator
Author
Subject
Language
eng
Member of
Cataloging source
DLC
http://library.link/vocab/creatorDate
1948-
http://library.link/vocab/creatorName
Smith, Ronald D.
Dewey number
659.2
Index
index present
LC call number
HM1221
LC item number
.S769 2014
Literary form
non fiction
Nature of contents
bibliography
Series statement
The basics
http://library.link/vocab/subjectName
Public relations
Label
Public relations : the basics, Ron Smith, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Contents
A first look at public relations -- Public relations in society -- Types of public relations -- Practicing public relations-- Public relations planning: phase 1: research -- Public relations planning: phase 2: strategy -- Public relations planning: phase 3: tactics -- Public relations planning: phase 4: evaluation -- Appendix: Careers in public relations
Control code
ocn785869208
Dimensions
21 cm.
Extent
1 online resource (ix, 268 p.)
Isbn
9780415675840
Lccn
2013005178
Label
Public relations : the basics, Ron Smith, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Contents
A first look at public relations -- Public relations in society -- Types of public relations -- Practicing public relations-- Public relations planning: phase 1: research -- Public relations planning: phase 2: strategy -- Public relations planning: phase 3: tactics -- Public relations planning: phase 4: evaluation -- Appendix: Careers in public relations
Control code
ocn785869208
Dimensions
21 cm.
Extent
1 online resource (ix, 268 p.)
Isbn
9780415675840
Lccn
2013005178

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