Coverart for item
The Resource Public relations in hyper-globalization : essential relationship management : a Japan perspective, Takashi Inoue

Public relations in hyper-globalization : essential relationship management : a Japan perspective, Takashi Inoue

Label
Public relations in hyper-globalization : essential relationship management : a Japan perspective
Title
Public relations in hyper-globalization
Title remainder
essential relationship management : a Japan perspective
Statement of responsibility
Takashi Inoue
Creator
Author
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1944-
http://library.link/vocab/creatorName
Inoue, Takashi
Illustrations
illustrations
Index
index present
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Public relations
  • Public relations
  • Leadership
  • Crisis management
Label
Public relations in hyper-globalization : essential relationship management : a Japan perspective, Takashi Inoue
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Public relations for top management in an age of hyper-globalization -- Effective stakeholder relationship management : fostering successful global leaders -- Historical growth of public relations and its development in Japan -- Standing out in the globalized crowd : brands, reputation, and public relations -- Crisis management through the eyes of public relations -- Strategic public relations and the PR life-cycle model -- Media relations training : successful executive's competitive career advantage -- Evaluating and measuring public relations activities -- Essential changes in corporate communication in a digital age -- Being ethical and successful : development of the self-correction model
Control code
038752248
Dimensions
24 cm
Extent
x, 296 pages
Isbn
9781138054950
Lccn
2017047485
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
Label
Public relations in hyper-globalization : essential relationship management : a Japan perspective, Takashi Inoue
Publication
Bibliography note
Includes bibliographical references and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
Introduction -- Public relations for top management in an age of hyper-globalization -- Effective stakeholder relationship management : fostering successful global leaders -- Historical growth of public relations and its development in Japan -- Standing out in the globalized crowd : brands, reputation, and public relations -- Crisis management through the eyes of public relations -- Strategic public relations and the PR life-cycle model -- Media relations training : successful executive's competitive career advantage -- Evaluating and measuring public relations activities -- Essential changes in corporate communication in a digital age -- Being ethical and successful : development of the self-correction model
Control code
038752248
Dimensions
24 cm
Extent
x, 296 pages
Isbn
9781138054950
Lccn
2017047485
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
Other physical details
illustrations
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