Coverart for item
The Resource ROI of $ocial media : how to improve the return on your social marketing investment, Guy Powell, Steven Groves, Jerry Dimos, (electronic book)

ROI of $ocial media : how to improve the return on your social marketing investment, Guy Powell, Steven Groves, Jerry Dimos, (electronic book)

Label
ROI of $ocial media : how to improve the return on your social marketing investment
Title
ROI of $ocial media
Title remainder
how to improve the return on your social marketing investment
Statement of responsibility
Guy Powell, Steven Groves, Jerry Dimos
Title variation
  • ROI of social media
  • Return of investment of social media
Creator
Contributor
Subject
Language
eng
Member of
Cataloging source
CaPaEBR
http://library.link/vocab/creatorName
Powell, Guy R.
Dewey number
658.802
Illustrations
illustrations
Index
index present
LC call number
HF5415.1265
LC item number
.P69 2011eb
Literary form
non fiction
Nature of contents
  • standards specifications
  • bibliography
http://library.link/vocab/relatedWorkOrContributorName
  • Groves, Steven.
  • Dimos, Jerry.
http://library.link/vocab/subjectName
  • Internet marketing
  • Social media
  • Social media
  • Online social networks
  • Social marketing
Label
ROI of $ocial media : how to improve the return on your social marketing investment, Guy Powell, Steven Groves, Jerry Dimos, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?
Control code
ebr10484749
Dimensions
24 cm.
Dimensions
unknown
Extent
xxv, 289 p.
Form of item
electronic
Isbn
9780470827420
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
ROI of $ocial media : how to improve the return on your social marketing investment, Guy Powell, Steven Groves, Jerry Dimos, (electronic book)
Publication
Bibliography note
Includes bibliographical references and index
Color
multicolored
Contents
section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?
Control code
ebr10484749
Dimensions
24 cm.
Dimensions
unknown
Extent
xxv, 289 p.
Form of item
electronic
Isbn
9780470827420
Original version note
Original electronic resource
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote

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