Coverart for item
The Resource Reading ads socially, Robert Goldman, (electronic book)

Reading ads socially, Robert Goldman, (electronic book)

Label
Reading ads socially
Title
Reading ads socially
Statement of responsibility
Robert Goldman
Creator
Subject
Language
eng
Cataloging source
DLC
http://library.link/vocab/creatorDate
1949-
http://library.link/vocab/creatorName
Goldman, Robert
Illustrations
illustrations
Index
index present
LC call number
HF5821
LC item number
.G58 1992
Nature of contents
bibliography
http://library.link/vocab/subjectName
  • Advertising
  • Advertising
Label
Reading ads socially, Robert Goldman, (electronic book)
Instantiates
Publication
Bibliography note
Includes bibliographical references (p. 233-239) and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Subjectivity in a bottle : commodity form and advertising form -- 2. Advertising and the production of commodity-signs -- 3. The mortise and the frame : reification and advertising form -- 4. Legitimation ads : the story of the family and how it saved capitalism from itself -- 5. Envy, desire and power : gender relations and the dialectics of appearance in ads -- 6. Commodity feminism -- 7. This is not an ad -- 8. Levi's 501s and the 'knowing wink' : commodity bricolage -- 9. The postmodernism that failed
Control code
9780203976944
Dimensions
25 cm.
Extent
xii, 247 p.
Form of item
electronic
Isbn
9780203976944
Lccn
92008840
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote
Label
Reading ads socially, Robert Goldman, (electronic book)
Publication
Bibliography note
Includes bibliographical references (p. 233-239) and indexes
Carrier category
online resource
Carrier category code
  • cr
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
1. Subjectivity in a bottle : commodity form and advertising form -- 2. Advertising and the production of commodity-signs -- 3. The mortise and the frame : reification and advertising form -- 4. Legitimation ads : the story of the family and how it saved capitalism from itself -- 5. Envy, desire and power : gender relations and the dialectics of appearance in ads -- 6. Commodity feminism -- 7. This is not an ad -- 8. Levi's 501s and the 'knowing wink' : commodity bricolage -- 9. The postmodernism that failed
Control code
9780203976944
Dimensions
25 cm.
Extent
xii, 247 p.
Form of item
electronic
Isbn
9780203976944
Lccn
92008840
Media category
computer
Media MARC source
rdamedia
Media type code
  • c
Other physical details
ill.
Reproduction note
Electronic resource.
Specific material designation
remote

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