The Resource Rebranding bread : a shopper marketing success story, Chris Masterson, (streaming video)
Rebranding bread : a shopper marketing success story, Chris Masterson, (streaming video)
Resource Information
The item Rebranding bread : a shopper marketing success story, Chris Masterson, (streaming video) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.This item is available to borrow from 1 library branch.
Resource Information
The item Rebranding bread : a shopper marketing success story, Chris Masterson, (streaming video) represents a specific, individual, material embodiment of a distinct intellectual or artistic creation found in Sydney Jones Library, University of Liverpool.
This item is available to borrow from 1 library branch.
- Summary
- The case study looks at the extreme transformation of baked goods from being a key loss leader to a key value growth category in the grocery industry. It elaborates on the role of appealing product innovation and marketing, and building the shopper's in-store experience, in the revitalization of baked goods.
- Language
- eng
- Extent
- 1 online resource (1 streaming video file (4 min.)
- Note
- Bite-size case study extracted from the talk: Building brands with effective shopper marketing / by Chris Masterson
- Label
- Rebranding bread : a shopper marketing success story
- Title
- Rebranding bread
- Title remainder
- a shopper marketing success story
- Statement of responsibility
- Chris Masterson
- Language
- eng
- Summary
- The case study looks at the extreme transformation of baked goods from being a key loss leader to a key value growth category in the grocery industry. It elaborates on the role of appealing product innovation and marketing, and building the shopper's in-store experience, in the revitalization of baked goods.
- Cataloging source
- HSTalks
- Characteristic
- videorecording
- http://library.link/vocab/creatorName
- Masterson, Chris,
- Series statement
- Business & management collection
- http://library.link/vocab/subjectName
-
- Advertising, Point-of-sale
- Baked products industry
- Branding (Marketing)
- Bread industry
- Consumers
- Marketing
- Shopping
- Label
- Rebranding bread : a shopper marketing success story, Chris Masterson, (streaming video)
- Note
- Bite-size case study extracted from the talk: Building brands with effective shopper marketing / by Chris Masterson
- Color
- multicolored
- Configuration of playback channels
- monaural
- Control code
- HST7034
- Dimensions
- unknown
- Extent
- 1 online resource (1 streaming video file (4 min.)
- File format
- one file format
- Form of item
- electronic
- Medium for sound
- other
- Other physical details
- color, sound).
- Publisher number
- 7034
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System details
- System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
- Video recording format
- other
- Label
- Rebranding bread : a shopper marketing success story, Chris Masterson, (streaming video)
- Note
- Bite-size case study extracted from the talk: Building brands with effective shopper marketing / by Chris Masterson
- Color
- multicolored
- Configuration of playback channels
- monaural
- Control code
- HST7034
- Dimensions
- unknown
- Extent
- 1 online resource (1 streaming video file (4 min.)
- File format
- one file format
- Form of item
- electronic
- Medium for sound
- other
- Other physical details
- color, sound).
- Publisher number
- 7034
- Sound
- sound
- Sound on medium or separate
- sound on medium
- Specific material designation
-
- remote
- other
- System details
- System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
- Video recording format
- other
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Rebranding-bread--a-shopper-marketing-success/iIUE7ACC_-4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Rebranding-bread--a-shopper-marketing-success/iIUE7ACC_-4/">Rebranding bread : a shopper marketing success story, Chris Masterson, (streaming video)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
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<div class="citation" vocab="http://schema.org/"><i class="fa fa-external-link-square fa-fw"></i> Data from <span resource="http://link.liverpool.ac.uk/portal/Rebranding-bread--a-shopper-marketing-success/iIUE7ACC_-4/" typeof="Book http://bibfra.me/vocab/lite/Item"><span property="name http://bibfra.me/vocab/lite/label"><a href="http://link.liverpool.ac.uk/portal/Rebranding-bread--a-shopper-marketing-success/iIUE7ACC_-4/">Rebranding bread : a shopper marketing success story, Chris Masterson, (streaming video)</a></span> - <span property="potentialAction" typeOf="OrganizeAction"><span property="agent" typeof="LibrarySystem http://library.link/vocab/LibrarySystem" resource="http://link.liverpool.ac.uk/"><span property="name http://bibfra.me/vocab/lite/label"><a property="url" href="http://link.liverpool.ac.uk/">Sydney Jones Library, University of Liverpool</a></span></span></span></span></div>
