The Resource Rebranding bread : a shopper marketing success story, Chris Masterson, (streaming video)

Rebranding bread : a shopper marketing success story, Chris Masterson, (streaming video)

Label
Rebranding bread : a shopper marketing success story
Title
Rebranding bread
Title remainder
a shopper marketing success story
Statement of responsibility
Chris Masterson
Creator
Speaker
Subject
Genre
Language
eng
Summary
The case study looks at the extreme transformation of baked goods from being a key loss leader to a key value growth category in the grocery industry. It elaborates on the role of appealing product innovation and marketing, and building the shopper's in-store experience, in the revitalization of baked goods.
Related
Member of
Cataloging source
HSTalks
Characteristic
videorecording
http://library.link/vocab/creatorName
Masterson, Chris,
Series statement
Business & management collection
http://library.link/vocab/subjectName
  • Advertising, Point-of-sale
  • Baked products industry
  • Branding (Marketing)
  • Bread industry
  • Consumers
  • Marketing
  • Shopping
Label
Rebranding bread : a shopper marketing success story, Chris Masterson, (streaming video)
Instantiates
Publication
Note
Bite-size case study extracted from the talk: Building brands with effective shopper marketing / by Chris Masterson
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7034
Dimensions
unknown
Extent
1 online resource (1 streaming video file (4 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
7034
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other
Label
Rebranding bread : a shopper marketing success story, Chris Masterson, (streaming video)
Publication
Note
Bite-size case study extracted from the talk: Building brands with effective shopper marketing / by Chris Masterson
Color
multicolored
Configuration of playback channels
monaural
Control code
HST7034
Dimensions
unknown
Extent
1 online resource (1 streaming video file (4 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
color, sound).
Publisher number
7034
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Browser compatibility: updated Mozilla Firefox, Google Chrome, Safari or Internet Explorer 8+. Browser settings: enable JavaScript, enable cookies from the Henry Stewart Talks site. Required Desktop Browser plugins & viewers: Updated Adobe Flash Player & Adobe Acrobat Reader. Mobile device & operating system versions: Android v2.1+, iPhone 4+ (iOS v5.x+), iPad 2+ (iOS v5.x+), BlackBerry OS v7.0+, Windows Phone v6.5.1+
Video recording format
other

Library Locations

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