The Resource Recent trends in global advertising practice, Nükhet Vardar, (streaming video)

Recent trends in global advertising practice, Nükhet Vardar, (streaming video)

Label
Recent trends in global advertising practice
Title
Recent trends in global advertising practice
Statement of responsibility
Nükhet Vardar
Creator
Subject
Language
eng
Member of
Characteristic
videorecording
http://library.link/vocab/creatorDate
1961-
http://library.link/vocab/creatorName
Vardar, Nükhet
Series statement
Exporting, international and global marketing management : beyond the fundamentals
http://library.link/vocab/subjectName
  • Advertising
  • Export marketing
  • International business enterprises
Label
Recent trends in global advertising practice, Nükhet Vardar, (streaming video)
Instantiates
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: How globalization and global advertising are intertwined -- Brief look at the history of globalization -- The changing face of globalization -- Importance of networking in globalization -- The definition of global advertising -- How global advertising has evolved -- Advantages and disadvantages of global advertising -- The future of global advertising -- Value Paradox: culture and the global advertising link -- Cultural deterritorialization and its effects on global advertising -- Global advertising in the Middle East
Control code
HST2282_1_3
Dimensions
unknown
Extent
1 streaming video file (53 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other
Label
Recent trends in global advertising practice, Nükhet Vardar, (streaming video)
Publication
Color
multicolored
Configuration of playback channels
monaural
Contents
Contents: How globalization and global advertising are intertwined -- Brief look at the history of globalization -- The changing face of globalization -- Importance of networking in globalization -- The definition of global advertising -- How global advertising has evolved -- Advantages and disadvantages of global advertising -- The future of global advertising -- Value Paradox: culture and the global advertising link -- Cultural deterritorialization and its effects on global advertising -- Global advertising in the Middle East
Control code
HST2282_1_3
Dimensions
unknown
Extent
1 streaming video file (53 min.)
File format
one file format
Form of item
electronic
Medium for sound
other
Other physical details
digital, mono., SWF file, sd., col.
Sound
sound
Sound on medium or separate
sound on medium
Specific material designation
  • remote
  • other
System details
System requirements: Operating System: PC Windows 2000+, Mac OSX+ 3.2. Browser Compatibility: IE6+, Firefox 2+, Opera 9+, Safari 2+ 3.3. Browser settings: enable JavaScript, enable popups from the Henry Stewart Talks site. 3.4. Required Browser Plugins & Viewers: Adobe (Macromedia) Flash Player 7+, Adobe Acrobat Reader 6.0+
Video recording format
other

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